team.blue has publicly announced the acquisition of Macaly, an AI-driven web application builder, sharing the news first through its official LinkedIn channel. The move marks another step in the group’s steady expansion beyond traditional hosting services and into AI-assisted website and application creation.
In its LinkedIn post, team.blue confirmed that Macaly will join its wider portfolio while continuing to operate as a standalone brand. The acquisition, according to the company, reflects an ongoing focus on integrating practical AI tools into products used daily by small and medium-sized businesses.
What Macaly brings to the table
Macaly was founded in 2023 in the Czech Republic and positions itself beyond typical AI website builders. Instead of focusing only on static sites, the platform generates full, production-ready web applications that include data handling, workflows, and application logic. Users describe what they want in natural language, and the system produces a working application without the need to assemble separate tools or write code.
According to team.blue, this capability fills a growing gap in the hosting market. While many providers now offer AI-assisted site creation, fewer enable customers to build functional business applications that go beyond content presentation. Macaly’s approach targets non-technical founders, internal teams, freelancers, and small businesses that need custom tools but lack development resources.
Strategic importance for the hosting industry
From a market perspective, the acquisition underlines a shift that has been accelerating across the European hosting sector. Infrastructure alone is no longer sufficient to stand out. Hosting providers are increasingly bundling software, automation, and AI-driven services directly into their platforms.
By adding AI-based application generation, team.blue moves closer to offering a unified environment where hosting, content, data, and business logic coexist. This reduces reliance on fragmented SaaS stacks and positions hosting providers as long-term digital partners rather than commodity infrastructure vendors.
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Executive perspectives on the acquisition
Commenting on the deal, Macaly co-founder and COO Martin Ďuriš said the acquisition allows the company to accelerate its original vision by pairing its platform with a broader ecosystem of digital tools. He highlighted that access to team.blue’s infrastructure shortens the path from an idea to a live, production-ready application.
Hans Nijholt, Chief Product Officer at team.blue, described Macaly as a logical extension of AI capabilities already deployed across the group’s brands, including AI-assisted site creation, WordPress tooling, and marketing features. According to Nijholt, Macaly adds an application layer that enables customers to describe software needs in plain language.
CEO Claudio Corbetta emphasized that the goal is to lower technical barriers for small and medium-sized businesses. By integrating AI-powered web app creation into the hosting portfolio, team.blue aims to help customers move faster without requiring development expertise.
Integration plans and operational model
Macaly will continue to operate as a standalone brand while also serving as the technological foundation for a new AI no-code web application builder integrated into team.blue’s hosting brands. An initial rollout of integrated products is expected to begin soon, although no detailed timeline has been disclosed.
The company confirmed that no further financial or transactional details related to the acquisition will be made public.
What this acquisition means
The acquisition of Macaly strengthens team.blue’s transformation from a traditional hosting group into a broader digital enablement platform. By adding AI-based application generation to its ecosystem, the company expands its offering from hosting websites to enabling customers to build functional business software.
For the hosting industry, the deal highlights a clear direction: AI, no-code tools, and application-level services are becoming core components of modern hosting portfolios, not optional extras.