Experts
Product Marketing Manager – WordPress AI Agent in Sales & Marketing Department
in SiteGround - Bulgaria, Sofia

Hybrid
Full-time
Mid
Permanent

Job description

See job offer description.


We are seeking a Product Marketing Manager to own the marketing strategy for the WordPress AI Agent, part of SiteGround’s AI Studio. This role involves positioning, messaging, and go-to-market execution tailored for small business owners managing their own WordPress sites and agencies managing multiple client sites. You will collaborate with product, growth marketing, and content teams to drive awareness, adoption, and engagement for the WordPress AI Agent. Responsibilities include developing and owning positioning, messaging, and value propositions, planning and executing go-to-market strategies for new features and product updates, creating marketing collateral such as landing page copy, email campaigns, one-pagers, and sales enablement materials, and developing content strategies across channels. Additionally, you will plan and lead webinars and video content, represent SiteGround at industry events and WordPress community meetups, identify and articulate use cases for WordPress site owners and agencies, conduct competitive analysis in the WordPress and AI tools landscape, collaborate with product teams to translate technical capabilities into customer benefits, optimize campaign messaging with growth marketing and PPC teams, engage with the WordPress community for feedback, and define metrics for success. The ideal candidate has 3+ years of experience in product marketing, strong WordPress knowledge, proven ability in positioning and messaging that drives customer action, excellent written communication skills, experience marketing to small business and agency audiences, an analytical mindset, and a collaborative approach. Experience with AI products, web hosting industry knowledge, and involvement in the WordPress community are advantages. The role requires fluency in English.

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Benefits

  • Competitive salary with achievement bonus
  • Premium health insurance
  • Reduced working hours every Friday
  • Additional trainings to upskill job competencies
  • Free office restaurant with chef team
  • Free access to in-office gym with professional instructors
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes
  • Free Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Anniversary and company gifts
  • Knowledge-sharing at meetups and mini conferences

Job requirements

  • 3+ years experience in product marketing, preferably SaaS or tech products
  • Strong WordPress experience and ecosystem knowledge
  • Proven ability to develop positioning and messaging
  • Excellent written communication skills
  • Experience marketing to small business and agency audiences
  • Analytical mindset with experience measuring marketing impact
  • Collaborative approach working cross-functionally
  • Fluent in English
  • Experience with AI products or web hosting is a plus
  • Active involvement in WordPress community is an advantage