The WordPress Marketing Manager role at SiteGround is designed for a marketing professional with 3-5 years of experience in growth or lifecycle marketing, ideally within SaaS and subscription services. This position is responsible for developing and overseeing comprehensive marketing strategies tailored to various WordPress user segments, including bloggers, agencies, and e-commerce stores. Key responsibilities include designing acquisition campaigns via paid and organic channels, creating lifecycle marketing programs that enhance activation, upsell, and retention, and building data-driven segmentation models based on user behavior. The role demands launching multi-channel marketing campaigns across email, in-app messaging, paid media, and social platforms, designing personalized customer journeys from initial engagement through renewal, and developing win-back campaigns for churned users. The manager will A/B test campaigns to improve conversion and retention rates and define and monitor essential metrics such as CAC, LTV, churn rate, and expansion revenue. Analyzing customer behavior to identify growth opportunities and monitoring the competitive landscape to adjust strategies are critical tasks. Predictive modeling for churn risk and upsell potential will inform decision-making, with regular reporting to executive leadership. Candidates must have a proven ability to manage full-funnel marketing programs and experience with automation platforms like HubSpot or Marketo. A strong analytical mindset and deep understanding of the WordPress ecosystem are required. The role offers the chance to work on in-house products with cutting-edge technologies in a hybrid work model based in Sofia, Bulgaria. Benefits include competitive salary with bonuses, premium health insurance, reduced hours every Friday, sponsorship for global conferences, free office meals prepared by a chef, gym access and fitness classes, free Multisport or CoolFit cards, additional days off for long service and volunteering, company anniversary gifts, and knowledge-sharing events within the company. Applications must be in English, including a resume and short cover letter. Only shortlisted candidates will be contacted, and all applications are handled confidentially.