team.blue, a European tech leader, recently announced on their LinkedIn profile the acquisition of Metricool, a social media management tool. Metricool, founded in 2015, serves over two million users globally and helps businesses optimize their social media presence through features like content scheduling, analytics, and engagement tracking. The company has grown rapidly with an Annual Recurring Revenue (ARR) of €17 million.
By joining team.blue, Metricool will benefit from access to over 3.3 million customers across Europe. This partnership aims to accelerate Metricool’s growth in product development, marketing, and channel access, helping small and medium businesses (SMBs) improve their digital journeys.
Claudio Corbetta, CEO of team.blue, commented: “This acquisition aligns with our ambition to curate a complete set of SaaS tools to make our SMB customer’s digital journeys simpler and more successful.”
The founders of Metricool, Juan Pablo Tejela and Laura Montells, will continue to lead the company’s daily operations, working alongside Axon Partners Group, another strategic investor. Both groups aim to drive Metricool’s international growth and further its mission of becoming a leader in social media management for SMBs.
Team.blue CEO Claudio Corbetta expressed excitement about the acquisition, stating that it will enhance their SaaS tools and strengthen the company’s product portfolio. Metricool will now have greater resources to help small businesses and professionals succeed online.
This investment underscores team.blue’s commitment to simplifying the digital journey for SMBs and expanding its expertise in the SaaS market.
