WordCamp US 2025 is the largest conference in the United States dedicated to WordPress — one of the world’s most popular platforms for building websites and blogs. The event will take place from August 26 to 29, 2025, at the Oregon Convention Center in Portland.

Over the course of four days, attendees will have the opportunity to join dozens of talks, workshops, and panel discussions, participate in Contributor Day and Showcase Day, and build valuable connections within the industry.

For companies specializing in WordPress hosting, this is a strategic event — the trends discussed at WordCamp US often set the direction for the future of web technologies, from performance optimization to the use of AI in development and testing.

10 Must-See Presentations at WordCamp

1. A New Era of Experiential Medicine – AI and the Brain

Speaker: Adam Gazzaley
Date: Thursday, August 28, 4:45 PM PDT

Why it’s worth attending:
Dr. Adam Gazzaley is a visionary bridging neurobiology, technology, and artificial intelligence. In his keynote, he’ll demonstrate how AI and immersive experiences are transforming the way the human brain processes information.

For WordPress creators and hosting companies, this is an invitation to rethink the future of UX — making it more engaging, personalized, and user-driven. If your hosting services support applications or sites with advanced interactivity, this session will help you understand where the digital industry is headed.

2. Changemakers, Philanthropists, and Technologists Can Build an Equitable World

Speaker: Amy Sample Ward
Date: Wednesday, August 27, 9:15 AM PDT

Why it’s worth attending:
Amy addresses the social responsibility of technology — from digital inequality and AI biases to the impact of tech on shaping society. This keynote explores how to create solutions accessible to everyone.

For hosting providers, the message is clear: accessibility, equity, and data security are no longer optional extras — they are becoming industry standards. Expect actionable tips on building inclusive technologies and avoiding design pitfalls that exclude certain users.

3. Turn Your Local WordPress Install Into Your AI Coding Assistant

Speaker: Jonathan Bossenger
Date: Friday, August 29, 10:30 AM PDT

Why it’s worth attending:
A must-attend workshop for developers — Jonathan will demonstrate how to turn a local WordPress install into an AI-powered coding assistant. Participants will learn to integrate WordPress with the Model Context Protocol, the experimental WordPress Abilities API, and AI-powered editors like VS Code + GitHub Copilot.

For hosting companies, this highlights a growing trend: clients will increasingly rely on AI tools in their development workflows. Adapting infrastructure to support these integrations will be crucial to stay competitive.

4. Zero to Plugin in 30 Minutes – Harnessing AI Coding Assistants for WordPress Development

Speaker: Maulik Vora
Date: Thursday, August 28, 1:45 PM PDT

Why it’s worth attending:
Maulik Vora will showcase how to create a production-ready WordPress plugin in just 30 minutes using AI coding assistants like Cursor and ChatGPT. You’ll learn best practices for writing effective prompts, adapting AI-generated code to WordPress standards, and ensuring plugin security.

For hosting providers, this session underscores an emerging challenge: the market will soon be flooded with AI-generated plugins. Understanding how they’re built will help you evaluate their quality and maintain platform security.

5. Catch Bugs Faster with AI & Playwright (No Hype, Just Results)

Speaker: Wendy Erdheim-Poch
Date: Wednesday, August 27, 3:15 PM PDT

Why it’s worth attending:
If you develop WordPress applications or manage their infrastructure, testing is critical. Wendy will demonstrate how to use Playwright and AI tools to automatically detect bugs and generate effective test scenarios.

Practical examples will show how AI-powered QA can shorten testing cycles, improve stability, and enhance security. For hosting providers, faster bug detection translates into better reliability and greater client satisfaction.

6. The Site Speed Frontier with Performance Lab and Beyond

Speaker: Weston Ruter
Date: Wednesday, August 27, 11:30 AM PDT

Why it’s worth attending:
Weston from the Core Performance Team will dive into Performance Lab and other experimental solutions to maximize WordPress speed. Expect insights into Core Web Vitals, Lighthouse, and upcoming performance features in future WordPress releases.

For hosting companies, this is one of the most strategic sessions: faster websites mean better SEO, improved UX, and lower bounce rates. Understanding server-level optimizations gives you a competitive advantage.

7. Scaling WordPress: How CANCOM Manages 150 Sites with One Smart System

Speaker: Jakob Trost
Date: Wednesday, August 27, 3:15 PM PDT

Why it’s worth attending:
Jakob Trost presents a case study of how CANCOM built a centralized system to manage 150 WordPress sites simultaneously — without needing developers for every update. Using Full Site Editing, centralized assets, and Salesforce integration, they cut deployment times by 60%.

For hosting providers serving agencies or enterprise clients, these insights are invaluable. If your clients manage multiple sites, adopting similar strategies can help you optimize your services for large-scale organizations.

8. The System is the Strategy

Speaker: Tammie Lister
Date: Friday, August 29, 10:30 AM PDT

Why it’s worth attending:
Tammie will explain how systems thinking enables scalable processes and resilient products. Instead of battling chaos, you can design flexible structures that adapt quickly to change.

For hosting providers, this session offers a valuable lesson: as client infrastructures grow more complex, cohesive management systems become increasingly important. Leveraging these principles helps you design environments that scale alongside your clients’ businesses.

9. Contributing by Testing WordPress

Speaker: Evan Mullins
Date: Friday, August 29, 1:45 PM PDT

Why it’s worth attending:
Evan will show how to become an active part of the WordPress community through testing. From unit tests and user testing to beta testing new releases, you’ll learn how to start contributing and which tools to use.

For hosting providers, this offers a competitive edge: by testing early, you gain insights into new features and potential issues before they go public, enabling you to provide safer, more stable environments for your clients.

10. AI & WordPress: The Next Decade (Panel Discussion)

Speakers: AI & WordPress Experts (Unofficial Closing Session)
Date: Friday, August 29, 5:00 PM PDT

Why it’s worth attending:
The closing panel of WordCamp US 2025 focuses on the future of WordPress in the era of generative AI. Experts will share predictions on code automation, content personalization, and intelligent plugins.

For hosting companies, this is an opportunity to anticipate evolving client needs and prepare for new hosting standards that will emerge over the next decade.

WordCamp US 2025 paints a clear picture of where WordPress and the entire web development ecosystem are headed. This year’s talks, workshops, and panels collectively reveal a future shaped by artificial intelligence, performance, and scalability. But what does this mean in practice for hosting companies?

The biggest takeaway from WordCamp US 2025 is the deep integration of AI into the creation and management of WordPress websites. Nearly half of the top sessions focused on AI — from generating code and building plugins automatically to detecting bugs and testing applications.

New technologies like the WordPress Abilities API, Model Context Protocol, and integrations with AI-powered code editors such as VS Code + GitHub Copilot show that developers will increasingly rely on intelligent assistants.

For hosting providers, this is both a wake-up call and a huge opportunity. Platforms must evolve to support the new workflows developers are adopting:

  • greater use of APIs
  • automated deployments
  • dynamic testing environments
  • seamless AI integrations

Clients will expect their hosting to handle these emerging technologies effortlessly, enabling AI-driven development pipelines without friction. Providers that adapt their dashboards, APIs, and infrastructure will be seen as industry innovators.

Performance becomes a key differentiator

Another dominant theme at WordCamp US 2025 was performance. Weston Ruter from the Core Performance Team demonstrated how upcoming WordPress updates will heavily focus on speed optimization, Core Web Vitals, Lighthouse improvements, and reducing load times.

With tools like Performance Lab soon becoming part of WordPress core, clients will expect their hosting providers to take full advantage of these innovations. Providers unable to deliver lightning-fast load times risk falling behind, as both SEO rankings and user experience are now tightly tied to site performance.

Scalability and automation – the new standard

The CANCOM case study presented by Jakob Trost highlighted a major shift in how businesses use WordPress. More and more clients operate multi-site environments and demand seamless scalability.

CANCOM built a system to manage 150 WordPress sites simultaneously — without involving developers for every change. By leveraging Full Site Editing, centralized assets, and Salesforce integration, they reduced deployment times by 60%.

Providers offering scalable, automation-friendly environments will gain a significant competitive edge in the agency and enterprise segments.