Every year, the Black Friday season brings a predictable wave of discounts, bundles, and last-minute sales tactics across the web hosting industry. Some companies take the opportunity to clear old inventory, others experiment with pricing models, and many try to out-shout each other with increasingly loud campaigns. For us here at webhosting.today, Black Week is always a fascinating moment to observe how different players position themselves, and what those choices say about their long-term thinking. This year, one approach in particular invites a closer look.
A Cross-Brand Strategy Done Right
Over years, INBS.software has built one of the most recognizable product families in the hosting ecosystem. Their portfolio covers multiple segments of the industry, yet each project follows the same philosophy: deliver serious automation for serious businesses.
What caught our eye, now that most Black Friday deals are already rolling out, wasn’t just the range of solutions, but the way INBS.software approached the season as a whole. Instead of fragmenting the message across multiple brands or layering on tactical promotions, they went with a single, straight-line promise: 25% OFF everywhere. And to understand the real impact of this approach, it’s worth briefly exploring what each brand brings to the table.
Widely regarded as a leader in WHMCS-focused development, ModulesGarden delivers advanced automation and integration tools for hosting companies. Their catalog of high-end WHMCS modules helps extend provisioning, improve billing, and streamline daily operations. The team also offers custom software development and outsourcing for businesses needing tailored solutions.
EasyDCIM offers a full-scale platform for automating the provisioning and management of dedicated servers by making it almost cloud-like. From OS installation to monitoring and API-driven operations, it removes much of the manual work behind running modern data center services. Providers working with dedicated infrastructure value how much operational complexity it eliminates.
MetricsCube gives hosting companies real-time insight into key metrics like MRR, ARPU, LTV, Churn, and Retention, enabling their owners to make wise, data-driven decisions on the fly. Its WHMCS integration — the deepest on the market — makes it especially useful for teams relying on precise, up-to-date data. Many quickly find it becoming a central part of their decision-making.
PanelAlpha is a self-hosted control panel built for WordPress hosting providers, agencies, and developers. It brings together broad automation, smooth migrations, one-click trials and AI onboarding. And for providers who need deeper architectural control, PanelAlpha Engine delivers a Docker-based way to host WordPress on VPS or dedicated servers with the same ease as shared hosting.
What We Verified
We took the time to look into the pricing history behind this unified 25% OFF campaign, just to be certain things were as they seemed. And they were: none of the INBS.software brands raised their prices before the promotion.
This may sound like a small detail, but in an industry where “discounts” sometimes turn out to be re-labeled standard pricing, such transparency deserves recognition. Real savings remain real only when the baseline stays untouched, and in the case of ModulesGarden, EasyDCIM, MetricsCube, and PanelAlpha, the pricing we tracked throughout the year confirms exactly that.
In other words, the current Black Week offering does represent the lowest pricing available across the entire year. And that’s a practice worth highlighting. Clear, honest promotions benefit customers, set expectations, and raise the bar for the entire industry.
Final Thoughts
Black Friday tends to reward noise. But sometimes, the most interesting move is the one anchored in consistency rather than theatrics. INBS.software’s decision to lead all its brands through a unified, transparent 25% OFF strategy is a great example of how to run a promotion that respects both the customer and the long-term value of the product.
As the web hosting market grows more complex, such clarity is becoming harder to find, and all the more welcome when it shows up. If more companies took a similar approach, Black Friday would feel less like a hunt for questionable deals and more like a chance to find genuinely useful tools at genuinely lower prices. For now, INBS.software sets a solid example.