SiteGround has announced a new product called Coderick AI, and this move is worth the attention of anyone involved in the hosting business. This is not just another website builder or an AI feature added to an existing control panel. SiteGround is clearly positioning itself beyond traditional hosting by offering a full build–launch–host workflow in one place.
What SiteGround is actually launching
Coderick AI is an AI-based app and website builder that allows users to create working applications by describing what they want in plain language. No coding, no frameworks, no manual deployment.
What matters here is not the interface, but the strategic choice behind it.
Instead of releasing a standalone tool or a partner integration, SiteGround has built Coderick directly on top of its own infrastructure. When a user clicks “publish”, the project is already hosted, secured, and live on SiteGround’s platform This removes the usual friction between:
- building an app
- choosing hosting
- configuring databases
- handling deployment and security
All of that is bundled into one product.
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Why this matters for the hosting market
Most AI builders today stop at “generation”. They create code or layouts, then hand the user off to someone else for hosting, databases, scaling, and security.
SiteGround is doing the opposite. Hosting is not an add-on here. It is the foundation. Coderick includes:
- hosting by default
- automatic database setup
- built-in security
- version control
- user authentication
- responsive output from day one
From a market perspective, this signals a shift: hosting providers are no longer just infrastructure vendors. They are becoming product platforms. SiteGround has made a move that blurs the line between hosting, development tools, and SaaS platforms. Whether others follow — or choose a different path — this launch marks a meaningful change in how hosting providers compete.