Wix closed at $70.95 on February 12, 2026. In January 2025, the stock was trading around $240–$247 per share and the 52-week high stands at $239,73. From that peak to $70.95, the decline is approximately -68%.

This is not a minor correction. It is a full valuation reset.

The buyback decision

On January 28, 2026, Wix authorized a $2.0 billion share repurchase program for 2026-2027.

At current levels:

  • share price: ~$71
  • market cap: approx. $4B
  • buyback authorization: $2B
  • buyback vs. market cap: roughly 50%

The size of the authorization is large relative to total equity value, and still the stock has continued falling after the announcement.

What this shows

A major website platform has lost nearly ≈ $8.7 billion of its equity value (from ≈ $12.7B in February 2025 to $3.973B in February Feb 2026), while authorizing a repurchase program equal to half of its current market cap.

The market has repriced Wix heavily and the board responded with an aggressive capital return plan.

The buyback authorization has not reversed short-term price pressure and valuation compression continues. For context:

  • Feb 4, 2026: $79.28
  • Feb 12, 2026: $70.95
  • ~10% decline in six trading sessions

Price recovery will depend on execution and future results, not on buyback authorization alone.