NetArt Group, the parent company of nazwa.pl, has announced plans to invest €115 million (500 million PLN) in acquisitions, targeting up to 200,000 new users across Europe. This follows their aggressive consolidation in the Polish hosting market, where they hold a Top 3 position alongside home.pl and cyberfolks.pl. Recent acquisitions, including Hostinghouse.pl, AttHost.pl, Netmark.pl, and Hosting.linux.pl, have added approximately 40,000 hosting services to their portfolio (source: webhosting.today).
However, data from the Polish hosting market indicates that the companies recently acquired by NetArt Group have experienced notable declines in market share. These drops are largely attributed to aggressive repricing strategies, with sharp price increases leading to churn among customers. Despite this short-term impact, the acquisitions are widely considered strategic successes, consolidating NetArt Group’s foothold in the Polish market and reinforcing their competitive position.
Looking beyond Poland, the European market poses a much greater challenge. Hosting industry heavyweights like team.blue, IONOS, your.online, Miss Group, WHG and group.one have established dominance in nearly every region, often through years of strategic acquisitions.
The key test for NetArt Group will be identifying acquisition opportunities that justify the significant capital investment without overpaying in a saturated market. Their domestic strategy has demonstrated clear success, even amidst repricing challenges, but replicating this growth in Europe will require navigating higher valuations, entrenched competitors, and differing customer dynamics.
While ambitious, NetArt Group’s €115 million investment signals their determination to compete on a broader stage. Whether they can overcome these hurdles and establish a meaningful European presence remains to be seen.
