The Marketing Data Analyst II at GoDaddy will leverage their experience in marketing data to deliver omnichannel marketing experiences, driving campaign automation and optimization to enhance customer outreach. The role includes serving as a subject matter expert for the Customer Marketing team, driving requirements for marketing automation platform integration, crafting customer segments for diverse marketing channels, and collaborating with cross-functional teams to develop personalized strategies. The analyst will conduct ongoing analysis of marketing programs and business performance to provide insights and recommendations to inform marketing strategy, while ensuring the accuracy of marketing campaigns through quality assurance and monitoring. Ideal candidates should possess 4-6+ years of experience with marketing data, a strong understanding of SQL, familiarity with marketing automation platforms, and excellent analytical skills. A bachelor’s degree is required and a master’s degree is preferred.