Experts
SEO Marketing Content Writer in Sales & Marketing Department
in SiteGround - Bulgaria, Sofia

Hybrid
Full-time
Mid
Permanent

Job description

See job offer description.


As our SEO Marketing Content Writer, you will be responsible for the ideation, creation, and distribution of various SEO-friendly content pieces. Your work will boost SiteGround’s product and brand awareness, engage both existing and potential customers, and generate leads and new clients. Your passion for the written word is matched by your strong grasp of SEO principles, keyword research, and content optimization that drive organic growth. You make a point of researching and understanding a topic inside out before you start writing, allowing you to turn insights into actionable strategies. Your responsibilities include creating and promoting content in English such as blog articles, emails, landing pages, promotional copy, social media, video scripts, etc.; partner content ideation and creation depending on the audience and the business goals of the company; optimizing, refreshing, and growing existing content; and working closely with other departments and local teams (e.g. Social Media, Growth Marketing) to grow SiteGround’s customer base. You will also follow industry trends, competitor activities, and emerging SEO practices to ensure our content remains appealing and innovative. Our expectations include an excellent command of English (both written and spoken); a minimum of 3 years of experience planning and writing content; thorough research and understanding of every topic before you tackle it; a strong understanding of SEO principles, keyword research, and content optimization; attention to detail; and adaptability to a fast-paced environment. Previous experience in SaaS, B2B, or the tech industry is a plus.

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Benefits

  • Competitive salary with achievement bonus
  • Premium Health Insurance plan
  • Employee Assistance program
  • Additional trainings to upskill your job competencies
  • Sponsorship to attend worldwide conferences with full company coverage of business expenses
  • Free company restaurant with our own chef team
  • Free access to our in-office gym with professional instructors (including Table tennis, Yoga, Pilates, HIIT, Prama classes and more)
  • Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Reduced working hours every Friday

Job requirements

  • Excellent command of English (both written and spoken)
  • Minimum 3 years of experience planning and writing content
  • Thorough research and understanding of every topic before you tackle it
  • Strong understanding of SEO principles, keyword research, and content optimization
  • Attention to detail and adaptability to a fast-paced environment
  • Previous experience in SaaS, B2B, or the tech industry is a plus
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