TL;DR – Your.Online portfolio now includes also Dtch. Digitals, an award-winning, AI-first digital agency from the Netherlands. The announcement emphasizes continued autonomy, though the exact deal structure was not publicly disclosed.
Dtch. Digitals retains full operational independence while gaining access to shared playbooks, peer collaboration, and long-term strategic headroom.
For Your.Online, the move fits a broader positioning that always was core of their strategy: acting as a decentralized operator that preserves autonomy, rather than a tightly integrated platform.

What actually happened

Dtch. Digitals has joined Your.Online’s portfolio in January 2026. Together with Wise Fundaments Group, Dtch. Digitals becomes part of Your.Online’s long-term vision of “building a decentralized group of online businesses that remain entrepreneurial, while benefiting from the structure, support, and capital to keep evolving.”

According to Your.Online, the benefits of this model include:

  • full autonomy remains intact for each company,
  • each company brings a distinct perspective, from marketing automation to smart data usage,
  • best practices can be exchanged across different domains,
  • existing leadership teams remain in charge of strategy and operations,
  • partners gain access to shared playbooks, peer collaboration, and strategic support.

The emphasis is placed on acceleration through complementary strengths, not operational integration.

Why this matters for hosting

In our recent article “Acquired to be shut down: How WP Engine absorbed Big Bite for its know-how” we showed how WP Engine, GoDaddy, and Automattic follow a well-established pattern: they acquire SaaS tools, software teams, and agencies and integrate them into a centralized platform.

The objective in that model is straightforward: control more of the customer lifecycle through unified products and services.

Also Your.Online has been systematically expanding its portfolio by adding SaaS companies, agencies, and specialized service providers, broadening the range of services and capabilities for cross-sell among its existing customer base. Such moves, covered by webhosting.today, include acquisition of comDATA, Inleed or Pair Networks.

Your.online strengthens its DACH footprint with acquisition of high-performance host ecomDATA

Compared to GoDaddy or WP Engine, Your.Online’s long-term strategy can be described as acquiring or merging with local brands while preserving their autonomy, rather than tightly integrating them.

Bottom line

We do not claim to know which model is “better”, as always, our conclusions are based on verifiable data.

For years, the hosting sector has demonstrated two durable strategies for expanding beyond raw infrastructure:

  • centralized integration – building and folding capabilities into a single platform,
  • federated portfolios – acquiring or partnering while preserving local autonomy and sharing best practices.

Data supports both paths:

  1. GoDaddy and WP Engine show how integration can drive rapid product rollout and improved monetization (GoDaddy FY2024: $4.57B revenue, $1.65B from Applications & Commerce).
  2. At the same time, groups such as team.blue and Your.World / Your.Online have expanded through a federated model, adding autonomous brands while attracting significant partnership capital (Your.World’s €800M strategic investment, 45 brands, and more than one million customers, reported in January 2025).

We will continue to have an eye on this move and revisit how it plays out for both companies over time.

Sources:

  1. Your.Online / Your.World official announcements
  2. GoDaddy – FY2024 Annual Report / Investor Presentation
  3. WP Engine press release and coverage on Big Bite acquisition (Jan 2026)
  4. team.blue company materials