Experts
Influencer Marketing Manager in Sales & Marketing Department
in SiteGround - Bulgaria, Sofia

Hybrid
Full-time
Mid
Permanent

Job description

See job offer description.


We are seeking a proactive Influencer Marketing Manager to join our Affiliate and Partnerships Team at SiteGround, based in Sofia, Bulgaria. This full-time hybrid role requires managing the entire influencer marketing lifecycle—identifying, recruiting, and partnering with content creators such as YouTubers, bloggers, and digital influencers internationally. You will be responsible for outreach, negotiation, onboarding, contract management, campaign execution, and performance optimization. Collaborating closely with product marketing, content, and affiliate teams, you will craft authentic, engaging influencer content that boosts brand visibility and conversions worldwide. Candidates must have over two years’ experience in influencer marketing or related fields, a proven track record with international campaigns, excellent communication skills, and analytical capabilities to measure campaign performance. Familiarity with platforms like YouTube, Instagram, TikTok, and LinkedIn is essential. Fluency in English is required; additional languages are advantageous. Experience in SaaS, hosting, or AI product marketing and existing influencer networks are considered strong pluses. SiteGround offers a competitive salary with bonuses, premium health insurance, reduced Fridays, professional training, onsite gym and classes, free meals, and multiple other employee benefits to foster a supportive and growth-oriented work environment. This confidential recruitment prioritizes candidates submitting resumes and cover letters in English. Only shortlisted applicants will be contacted.

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Benefits

  • Competitive salary with achievement bonus
  • Premium health insurance
  • Reduced working hours every Friday
  • Additional trainings to upskill job competencies
  • Free office restaurant with chef team
  • Free access to in-office gym with professional instructors
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes
  • Free Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Anniversary and company gifts
  • Knowledge-sharing meetups and mini conferences

Job requirements

  • 2+ years of experience in influencer marketing, creator partnerships, or related field
  • Proven track record of recruiting and managing influencer relationships
  • Experience running international influencer campaigns across multiple markets and languages
  • Strong understanding of content platforms like YouTube, Instagram, TikTok, LinkedIn, blogs/podcasts
  • Excellent communication and relationship-building skills
  • Analytical mindset with experience measuring and reporting campaign performance
  • Self-starter thriving in dynamic environments
  • Fluent English required; additional languages a plus
  • Experience marketing hosting, SaaS, or AI products is a great advantage
  • Existing network of tech, business, or digital marketing influencers
  • Familiarity with affiliate marketing programmes and structures