TL;DR – Kinsta announced migration of WordPress sites from Google Cloud to Oracle Cloud. They stayed on Google Cloud for nearly a decade because it made sense at the time. They’re leaving now because the cost of GC is no longer acceptable, and Oracle Cloud became a low-risk, structurally cheaper alternative at their scale.

Kinsta began its migration to Google Cloud Platform in 2016, moving away from, as they called it at the time, “second-tier cloud and VPS providers”. 

Now Kinsta is moving to Oracle Cloud, following the same path Bluehost took earlier (covered by webhosting.today in our exclusive interview with Bluehost CEO). 

The cost gap is no longer marginal

Cost comparison which proves that is based on data posted in October 2025 by Farrukh Mobeen, Senior Director at Oracle:

It’s a like-for-like comparison that tells the story clearly – same VM spec, same region, on-demand pricing, no discounts. And the monthly cost of OCI – almost 3 times cheaper. 

At Kinsta’s scale, even a 20-30% reduction in infrastructure cost is a seven-figure saving annually. 

Bluehost has already publicly pointed to roughly that level of cost-per-customer improvement after moving to OCI.

“With OCI, Bluehost customers benefit from faster page loads, stronger uptime, and reduced carbon impact, all while keeping operations simple and affordable:

  • High Performance and Efficiency: Ultra-low latency at lower cost and up to 30% reduction in cost-per-customer for equivalent performance,
  • Global Scale and Reach: OCI’s extensive regional footprint enables Bluehost to rapidly enter new markets, launching in weeks instead of months, reducing costs and improving proximity for over 5 million customers across 10+ countries,
  • Secure and Compliant: Embedded data protection and privacy standards, including PCI and GDPR, 
  • Reliable and Scalable Infrastructure: 99.99% uptime and enterprise–grade scalability to support growing businesses and modern cloud-native applications.”

No one talked like that about OCI a few years ago. 

Why this happened now

This move didn’t make sense five years ago, but it does now. Two things changed:

First: Google Cloud pricing went up in the last few years – clearly too much for Bluehost and Kinsta.

Second: Oracle Cloud clearly crossed the credibility line. OCI used to be cheap but risky. Today, OCI is global, more reliable and aggressively priced, exactly as many hosting companies need.

What it means specifically for managed WordPress

Managed WordPress hosting is not elastic SaaS, but steady, infrastructure-heavy, and margin-sensitive.

Most WordPress sites:

  • don’t benefit from hyperscaler “premium networking”,
  • are bottlenecked by PHP, databases, and plugins, not raw cloud horsepower,
  • generate predictable outbound traffic every single day.

That makes egress pricing and VM cost far more important than cloud branding.

Oracle Cloud’s inclusion of large outbound traffic allowances and materially lower compute pricing directly targets the worst cost centers in WordPress hosting.

We’ll see who will be next to move to OCI and keep you updated.