Author: Jason Nickerson

20 articles
With over 20 years of experience building and shaping the web, Jason Nickerson has worked across just about every corner of the industry. Jason’s career has mirrored the internet’s evolution — from the recovery after the .com crash to the open-source movement and the rise of cloud services that power the web today.

Expert's Voice
Hosting Has a Gap, and It Is Not Infrastructure
by Jason Nickerson · 30 Apr 2026 · 9 min read
The gap in hosting has never been infrastructure. It has been ownership - who is responsible for the full stack once a system goes live. Servebolt and Crowd Favorite are closing that gap together.
Other
The New Control Layer of Hosting
by Jason Nickerson · 15 Apr 2026 · 5 min read
The hosting platforms that survive consolidation will be the ones built around real-time customer context, not compute.
Interviews
What Web Hosts Can Learn From Agencies
by Jason Nickerson · 14 Apr 2026 · 10 min read
Inspry CEO Matt Schwartz on what separates hosting providers in 2026: not uptime, not price, but whether support actually reads the ticket.
Events
Inside PressConf and the Power of Clarity
by Jason Nickerson · 14 Apr 2026 · 5 min read
Hosting executives left PressConf with a direct message from agency founders: stop adding features, start being a partner they can trust.
Events
PressConf 2026 : The Business of WordPress
by Jason Nickerson · 12 Mar 2026 · 4 min read
After CloudFest: Don’t Miss PressConf 2026 CloudFest draws the top global players in hosting and infrastructure. Big announcements and back-to-back meetings keep the industry’s leaders center…
Expert's Voice
Value Selling in Web Hosting
by Jason Nickerson · 9 Mar 2026 · 5 min read
Playing the Long Game Previously, we discussed how hosting providers focus on upsell revenue opportunities and fail. This is not due to a lack of features…
Industry reports
Why Newfold Digital’s Debt Struggles Matter to the Hosting Industry
by Jason Nickerson · 6 Mar 2026 · 5 min read
In 2025 and early 2026, Newfold Digital, the private equity-backed company behind major hosting brands like Bluehost, HostGator, and Network Solutions, moved from being an infrastructure giant to a headline…
Expert's Voice
Can event sponsorships provide measurable ROI for hosts? 
by Jason Nickerson · 29 Jan 2026 · 10 min read
This is the fair question hosting companies ask.  Field marketing is an interesting entry on the budget sheets. Events serve as a great place to build…
Expert's Voice
A Look Behind the Scenes of WordPress Global Expansion 
by Jason Nickerson · 26 Jan 2026 · 5 min read
From Industry Veteran to Global Expansion Lead WordPress is no longer ignoring global expansion efforts. It is no longer a future agenda item; rather, it is…
Expert's Voice
The Inflection Point of WordPress
by Jason Nickerson · 21 Jan 2026 · 7 min read
Conversation With Jesse Friedman of Automattic and WP Cloud The WordPress ecosystem is always evolving, but right now the pace of change feels faster than ever.…
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