On Sunday, June 2, the .XYZ Registry will celebrate its 10th anniversary, marking a decade of exceptional growth and success. Founded by Daniel Negari, .XYZ has risen from a single top-level domain (TLD) to managing nearly three dozen, establishing itself as a significant player in the crowded world of domain names. This milestone reflects not only the visionary leadership of Negari but also the relentless efforts of his team to promote and expand their brand.

A journey of defying skepticism

When .XYZ launched, it faced significant skepticism about its ability to succeed in a market dominated by .com domains. The initial reception was lukewarm, with many doubting its potential to break through the gTLD clutter. However, Negari and his team remained undeterred. They invested heavily in marketing and branding, ensuring that .XYZ stood out in a saturated market. Their strategy paid off, with .XYZ now boasting 3.4 million registered domains, ranking among the top five gTLDs worldwide. High-profile registrants, including Google’s parent company Alphabet (Alphabet.xyz) and Square (Block.xyz), are testament to .XYZ’s widespread acceptance and credibility.

Beyond the success of the .xyz TLD, the registry has continually expanded its portfolio by acquiring other TLDs, many from operators who struggled to gain traction. Today, the .XYZ Registry manages 35 TLDs, demonstrating its ability to turn underperforming domains into valuable assets. This growth strategy has positioned .XYZ as a versatile and resilient player in the domain industry, catering to diverse sectors such as startups, cryptocurrency, and new technology fields.

Innovative marketing campaigns

Marketing has been a cornerstone of .XYZ’s success. To celebrate their 10th anniversary, the registry launched a series of ten press releases, each detailing a chapter of their journey. This innovative campaign not only highlights their achievements but also engages their audience by sharing the .XYZ story in a compelling and structured manner. The entire series is available on the .XYZ blog, providing a comprehensive look at the registry’s evolution.

Reflecting on the past decade, it’s clear that Negari’s vision and the team’s dedication have been instrumental in .XYZ’s success. From their main office in Santa Monica to their expansion into Las Vegas, the growth of .XYZ mirrors the ambitious theme of “moving on up,” reminiscent of the classic TV show “The Jeffersons.” This anniversary is not just a celebration of past achievements but also a launchpad for future endeavors.


The 10th anniversary of the .XYZ Registry is a testament to the power of visionary leadership, strategic marketing, and relentless innovation. As they celebrate this milestone, the .XYZ team can look forward to continued growth and success in the ever-evolving digital landscape. With their proven track record, it’s clear that the .XYZ Registry will continue to thrive and expand, defying expectations and setting new standards in the domain industry.