WordCamp Europe 2025 will take place from June 5–7 in Basel, Switzerland. It’s the biggest WordPress event in Europe, gathering users, developers, and entrepreneurs from all over the world. With multiple tracks running in parallel, it can be hard to choose what to attend. Here are seven standout sessions that deserve a spot on your schedule.
Building support as core of product
Speaker: Anna Hurko (CEO, Crocoblock)
Track: Track 1 (San Francisco), Friday 1:30 PM CEST
Anna Hurko shares her journey from support specialist to CEO and how customer support remains central to Crocoblock’s product strategy. The session explores how investing in support not only improves customer satisfaction but also feeds into product development and team loyalty.
Why attend:
If you’re building a product or managing a team, this talk will challenge how you think about support—not as an afterthought, but as a foundation. It’s a practical perspective from someone who’s worked their way up and seen the long-term impact.
3 WordPress agency f*ckups and what I learned from them
Speaker: Jennifer Aguilera Schumacher
Track: Track 1 (San Francisco), Friday 1:40 PM CEST
Jennifer shares three real failures from agency life—from project scoping disasters to difficult clients—and the lessons learned from each. It’s a candid, no-fluff take on what really goes wrong in WordPress agencies and how to grow from it.
Why attend:
The best lessons come from mistakes—especially someone else’s. If you run an agency or freelance, this talk is a relatable and insightful way to learn without repeating the same missteps.
How a WordPress Core committer thinks: making decisions for millions
Speaker: Jonathan Desrosiers
Track: Track 2 (Singapore), Friday 3:00 PM CEST
Jonathan, a long-time WordPress Core contributor, reveals how critical decisions are made in the development of WordPress Core. Expect an inside look at what goes into deciding what gets changed, what doesn’t, and why.
Why attend:
This session is a must for developers who want to understand the logic behind WordPress Core’s evolution. It’s rare access to the thinking process of someone shaping the platform’s future.
Speak your users’ language: what to look out for when going global
Speaker: Robin Martijn
Track: Track 2 (Singapore), Saturday 9:00 AM CEST
Robin dives into the common traps developers fall into when localizing sites or apps, from awkward translations to cultural faux pas. This talk is both technical and cultural, making it accessible to coders and non-coders alike.
Why attend:
If your website or product reaches international users—or plans to—this session offers essential guidance on what not to do. Plus, it promises to be both informative and entertaining.
Your backups are at risk and so are you
Speaker: Richard van Denderen
Track: Track 1 (San Francisco), Saturday 10:30 AM CEST
Backups often fail when they’re needed most. Richard uses real-life stories to expose overlooked risks in common backup strategies, from expired cloud accounts to fires at hosting facilities.
Why attend:
This is one of those talks that could save your entire business. If you rely on “set it and forget it” backup plans, prepare for a wake-up call.
WaaS for agencies: opportunities, challenges & pricing impact
Speaker: Sandra Kurze
Track: Track 1 (San Francisco), Saturday 11:15 AM CEST
Sandra outlines how Web-as-a-Service (WaaS) models are reshaping digital agency work. From reducing complexity to improving margins, she shares how agencies can standardize and scale.
Why attend:
If you run or plan to start a WordPress agency, this talk offers real tactics for working smarter—not harder. WaaS might be the strategic shift your business needs.
Cyber Resilience Act and WordPress – what to expect?
Speaker: Oliver Sild
Track: Track 2 (Singapore), Saturday 1:15 PM CEST
The EU’s new Cyber Resilience Act is already law, and compliance deadlines are coming. Oliver explains what this means for WordPress developers, especially plugin and theme authors.
Why attend:
Legal compliance isn’t optional—and ignorance won’t protect you. If your business touches European users, this session helps you prepare before the law catches up.
See you in Basel!
WordCamp Europe 2025 is just around the corner, and it’s shaping up to be one of the most exciting WordPress events of the year. With a mix of deep technical insights, real business experiences, and global perspectives, it’s the perfect place to learn, connect, and grow — whether you’re a hosting provider, developer, entrepreneur, or content creator.
And yes — webhosting.today will be there too! We’re excited to join the WordPress community in Basel, meet our users and partners, and take part in the conversations shaping the future of the web. Come say hi!
