Wix has launched its Model Context Protocol (MCP) Server. This new tool lets developers connect AI tools like Claude or Cursor to Wix using natural language. That means less manual coding and faster development. With MCP, developers can build websites, apps, or business tools by typing simple commands. It also works with common IDEs, so there’s no need to switch platforms or learn new systems.
Focus on real business tasks
The MCP Server gives access to Wix tools like:
- Staff scheduling
- Online checkouts
- Inventory tracking
- CRM and form tools
- Event and ticket management
These features can be managed using AI. Developers or business owners can use natural language to control them without writing complex code.
Many platforms now offer tools like this. Shopify has Hydrogen and Oxygen. AWS built CodeWhisperer. Google and IBM have their own coding AIs too. Wix wants to make sure it stays in the game.
Wix CTO Yaniv Even Haim said the MCP Server is part of a bigger plan. The company will open more APIs and improve its documentation so developers can build faster and better.
“We continue to invest in tools for developers, building on the momentum of our launch of Wix Studio. The addition of the Wix MCP Server expands this offering, making our powerful business solutions even more accessible to developers through instant, effective tools backed by Wix’s enterprise-grade infrastructure. This framework not only enhances productivity but also provides access to a wide variety of APIs and services, enabling the creation of seamless, cross-vertical solutions such as integrated commerce, blogs, scheduling, and events,” said Yaniv Even Haim, CTO at Wix. “As we step into the world of LLM-powered code generation, the quality and completeness of our APIs become one of our most important assets. Developers can now easily generate code that seamlessly integrates with Wix’s infrastructure, ensuring efficiency and reliability. This empowers them to provide secure, scalable solutions for their clients while harnessing the full potential of Wix’s headless platform. This initiative underscores the importance of continuing our efforts to open more APIs and enhance our documentation, marking just the beginning of a larger strategy to facilitate AI disruption within the industry.”
But watch out for AI errors
Some experts warn that AI coding is still risky. AI might suggest code that doesn’t work or has security issues. Developers should always check the code before using it in production. Still, AI tools are getting more common. A recent GitHub survey found that about 45% of developers use them daily.
What it means for hosting providers
Platforms like Wix are moving fast. They now offer tools for both low-code users and professional developers in one place. Hosting providers should be ready to support similar features if they want to keep up.
Wix is showing what’s possible with a mix of AI, APIs, and good developer support.