Sweden-based digital solutions provider group.one has announced the acquisition of SocialPilot, a leading social media management platform, in a transaction valued at over $50 million. This move strengthens group.one’s portfolio of SaaS tools aimed at small and midsize businesses (SMBs), extending its reach into the fast-growing sector of marketing automation.
Founded in 2014, SocialPilot has grown into a globally recognized platform that enables SMBs and agencies to manage their social media presence with efficiency and affordability. The company provides scheduling, collaboration, analytics, and client management tools across major networks like Facebook, LinkedIn, Instagram, and X (formerly Twitter). With nearly $10 million in annual recurring revenue, SocialPilot serves a broad customer base across North America, Europe, and Asia.
What sets SocialPilot apart is its journey as a bootstrapped, founder-led SaaS company. Without raising venture capital, co-founders Jimit Bagadiya and Tejas Mehta have built a profitable business with a distributed team and a product-led growth model. The acquisition is a significant milestone for India’s SaaS ecosystem, showcasing that global success does not require Silicon Valley backing.
“Social media is now central to how customers discover and engage with brands,” said Daniel Hagemeier, CEO of group.one. “By integrating SocialPilot with our existing suite—such as AI-powered website builders and digital marketing tools—we are enabling SMBs to not only build their online presence but actively grow and engage their audiences in a single ecosystem.”
For SocialPilot, this acquisition marks an opportunity to scale without altering its core mission. The company’s leadership and operations will remain independent. “We didn’t build SocialPilot to get acquired,” said Bagadiya. “We built it to help small businesses grow. This partnership allows us to do that on a larger scale, while staying true to our values of simplicity and customer focus.”
group.one serves over 2 million customers, primarily SMBs, with services spanning cloud hosting, website creation, and digital marketing across its brands like one.com, WP Rocket, Rank Math, and Hostnet.nl. The acquisition of SocialPilot is part of a broader strategy to offer an end-to-end platform where SMBs can manage their entire digital presence, from web hosting to content creation and audience engagement.
The SocialPilot acquisition is emblematic of a larger trend in SaaS where capital-efficient companies are proving their ability to achieve global relevance and profitability without relying on external funding. It also signals a shift in how European and global digital service providers view Indian SaaS companies—not as mere outsourcing hubs, but as product innovators capable of reshaping industries.
For the hosting industry, this move underscores the growing importance of integrated marketing solutions as part of core service offerings. Hosting providers that once focused solely on infrastructure are now expanding into areas like website builders, SEO tools, and social media automation. The acquisition of SocialPilot allows group.one to position itself as a comprehensive digital partner for SMBs, blurring the lines between hosting, SaaS, and digital marketing.
As digital competition intensifies, such holistic platforms will become essential for SMBs seeking streamlined solutions. For hosting companies, partnerships and acquisitions in adjacent SaaS sectors may no longer be optional—they are fast becoming a necessity for staying competitive in a market driven by automation, AI, and integrated ecosystems.