TL;DR: NameSilo has surpassed 6 million domains under management, placing it in the top ~1% of ICANN-accredited registrars worldwide. This is not a flashy product story, but a scale and execution signal that stands out in an otherwise mature and highly competitive registrar market.

What actually happened

NameSilo announced that it has crossed the 6 million domains under management mark, continuing a growth trajectory that has outpaced the broader registrar industry.

According to the company, domains under management have increased by more than 4.5 million since 2018, translating into a compound annual growth rate of over 22%, compared to an estimated less than 4% industry average over the same period.

The announcement also confirmed that NameSilo Technologies Corp. has been added to the CSE25 Index, following the latest quarterly rebalancing, reflecting its position among the largest companies by market capitalization on the Canadian Securities Exchange.

Around a year ago we covered 5mln active domains reached by NameSilo:

NameSilo reaches 5 Million active domains

What didn’t happen

Despite the milestone, there are for now no signals of a strategic changes:

  • no pricing reset,
  • no aggressive AI-led repositioning,
  • no shift away from its low-cost, no-upsell model.

The company reiterated a familiar positioning: transparent pricing, bundled features such as WHOIS privacy and security, and tooling optimized for large domain portfolios. This is consistent with NameSilo’s historical approach rather than a new phase.

A UX redesign is planned for Q3 2026, but this remains forward-looking and does not change the near-term operating picture.

Why this matters for the registrar market

At first glance, “another registrar hits a round number” does not look like a structural event. In context, it is a bit more meaningful. 

The registrar market is mature, crowded, and heavily price-competitive. Growth at scale has become increasingly difficult, especially without:

  • aggressive bundling,
  • heavy promotional discounting,
  • or ecosystem lock-in.

Against that backdrop, NameSilo’s growth trajectory suggests that execution discipline still matters, particularly for domain investors, resellers, and high-volume users who prioritize predictability over feature experimentation.

In contrast to platform-heavy players expanding through applications, commerce, and AI tooling, NameSilo’s growth appears to be driven primarily by retention and operational efficiency, not category expansion.

Bottom line

Crossing 6 million domains by NameSilo does not change the registrar market overnight. It does, however, confirm that there is still room for scale without reinvention.

In a segment where growth is often framed around bundling and platform expansion, NameSilo’s milestone is a reminder that doing the basics consistently well can still compound. Quietly, but meaningfully.

We will be watching whether the upcoming UX redesign will translate into further momentum, or whether the company continues to prioritize stability over acceleration.