WP Engine just announced on their LinkedIn profile an exciting acquisition: NitroPack, a Bulgarian company known for its comprehensive website performance solutions. This move is set to bring significant benefits to both WP Engine and its customers, further cementing WP Engine’s position in the web hosting industry.

Boosting performance

NitroPack, established in 2018, has rapidly gained recognition for its ability to enhance site speed scores and meet Google’s Core Web Vitals through innovative technologies like caching, CDN, image optimization, and critical CSS. With over 219,000 websites already benefiting from NitroPack’s services, including notable clients such as Tiffany & Co, Stanford University, and Reuters, its integration into WP Engine’s ecosystem is poised to provide unparalleled performance improvements.

Heather Brunner, Chairwoman and CEO of WP Engine, emphasized the strategic value of this acquisition: “NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today’s online demands. This single solution can replace multiple optimization tools, and hundreds of thousands of users have discovered its powerful combination of advanced performance improvements and ease of use. We are excited to add this technology suite to WP Engine’s industry-leading WordPress platform and products.“

Tangible benefits for customers

The acquisition promises several direct benefits for WP Engine customers:

  1. Enhanced site speed: NitroPack’s technology has already shown impressive results, with customers experiencing significant improvements in their Google Lighthouse scores. For instance, the software provider OfficeRnD reported a 12.5% boost in key page conversions and a 10% increase in overall website conversion rates after implementing NitroPack.
  2. User-friendly optimization: one of NitroPack’s standout features is its ability to deliver robust performance enhancements with minimal technical expertise required. This ease of use ensures that website owners can achieve faster load times without needing to write code or rely heavily on developer resources.
  3. Global reach and support: NitroPack’s Sofia office will become WP Engine’s seventh global office hub, ensuring continuous innovation and support for the combined customer base. The collaboration between both teams aims to accelerate synergies and deliver even more powerful optimization tools.

A shared vision for a faster web

The founders of NitroPack are enthusiastic about the acquisition, highlighting the alignment of their vision with WP Engine’s goals. Georgi Petrov, Co-founder and CEO of NitroPack, stated, “Having sold companies before, we’re highly selective about who we do business with, and our journey with WP Engine has reaffirmed that they’re the right fit for our team, our technology, and our customers. This acquisition is more than a business transaction; it’s the culmination of a relationship built on trust, shared goals, and a mutual commitment to innovation.“

The acquisition of NitroPack by WP Engine represents a strategic move that will deliver substantial benefits to both companies and their customers. By combining NitroPack’s advanced performance optimization technologies with WP Engine’s industry-leading WordPress platform, this acquisition is set to drive significant improvements in website speed, user engagement, and overall business success.