Kolsquare, Europe’s leading influencer marketing platform belonging to team.blue, is taking its innovative approach to influencer marketing further by expanding into the Nordics through the acquisition of Woomio. This move marks an important milestone for the company, only months after joining the team.blue family in October 2024.

What this means for Kolsquare

The acquisition allows Kolsquare to strengthen its position as a European leader by incorporating Woomio’s expertise in the Nordics, a region where influencer marketing is growing rapidly. With a focus on Denmark, Sweden, Norway, and Finland, the move is more than geographic—it’s strategic. Woomio’s tools and data-driven software have already helped over 300 brands and agencies succeed in campaigns, making it a natural fit for Kolsquare’s ambitions.

Founded in Copenhagen in 2014, Woomio has a proven track record of supporting creators and businesses with actionable insights and automation for influencer marketing. Its founders, Zeth Edwardsen and Torsten Petersen, will continue to lead operations in the region, ensuring local expertise remains at the forefront. The full integration of Woomio’s platform into Kolsquare is expected by early 2025, making this a seamless transition for existing customers.

For Kolsquare, this acquisition is about more than growth. It’s a step towards redefining influencer marketing across Europe by combining the strengths of two powerful teams. Quentin Bordage, CEO of Kolsquare, emphasized the value of Woomio’s regional expertise and client portfolio as key drivers for the deal.

The bigger picture

Team.blue, Kolsquare’s parent company, has demonstrated its commitment to expanding its digital solutions portfolio with this acquisition. By integrating advanced technologies and local expertise, the group aims to empower businesses with innovative tools to harness the power of influence.

As the influencer marketing landscape evolves, Kolsquare’s expansion into the Nordics is a timely move. By bringing together its own advanced technology and Woomio’s deep regional knowledge, Kolsquare is well-positioned to set new standards in the industry and provide even greater value to brands across Europe.

This is more than just a business acquisition—it’s a collaboration that sets the stage for a dynamic future in influencer marketing.