Big news for domain investors and startup founders: Atom, known for its domain marketplace and branding platform, has officially become an ICANN-accredited registrar. The company shared the announcement on its LinkedIn profile, marking a fresh start in the domain space. But Atom isn’t stopping there. They plan to build a new type of registrar focused on serving the needs of today’s internet – one shaped by AI and fast-changing digital demands.
Atom gains accreditation and looks ahead
Atom announced that becoming a registrar will help them better manage domain transfers, especially for popular lease-to-own transactions. However, they’re aiming higher than just operational improvements. They revealed plans to create a registrar built from scratch for an AI-first world.
The company believes that the registrar space has been stagnant for years. Many platforms still offer the same basic tools, lacking the features modern users – especially domain investors and founders – really need. Atom wants to change that.
For domain investors, Atom is promising smarter tools that go beyond just managing renewals. Investors will have access to AI agents that help discover and grab valuable expiring domains. In a bold move, Atom also announced a plan to share part of the revenue from expired domains with the original owners – a feature rarely seen in the market.
More than just a domain for founders
Founders and buyers won’t be left behind either. Atom plans to offer more than just domains. Their platform will include brand-building tools such as logo creation, audience testing, trademark support, and brand monitoring. The goal is to make the process of launching a new brand not only simpler but also more affordable and enjoyable.
While the public-facing registrar is still months away from launch, Atom has already started building the foundation. Their new infrastructure will allow for faster transactions, smoother transfers, and smarter management from day one.
A fresh option for domain nuyers and sellers
Atom’s move to become an ICANN-accredited registrar marks a big step forward, but it’s clear they have bigger plans than just adding another service. By focusing on AI and innovation, they aim to create a registrar that serves both domain investors and founders with modern, user-friendly tools. Although it will take time to launch, Atom is positioning itself as a fresh option in a market that many feel has grown stale.
It’s refreshing to see a company take a serious, thoughtful approach to what has long been a stagnant part of the web. If Atom can deliver on these promises, domain investors and startup founders might soon have a real alternative that does more than just sell domains – it could help build the brands of tomorrow.
