As a Product Marketing Manager at SiteGround, you will be responsible for owning the complete go-to-market strategy for innovative, in-house built products, collaborating with cross-functional teams to shape business growth online. Your key responsibilities include deeply understanding product value propositions and target customers to inform marketing initiatives; developing and executing go-to-market strategies to build awareness and drive user acquisition; creating compelling product positioning and messaging for various customer segments; conducting market research and competitive analysis to guide marketing strategies; collaborating closely with product management, design, customer experience, and marketing teams; planning and optimizing product and feature launches to maximize adoption and sales; creating and contributing to marketing campaigns promoting products to new and existing customers; developing product-led content strategies including case studies, demos, webinars, and educational resources; managing product communication across all touchpoints such as in-product messaging, email journeys, and sales materials; defining and tracking key product metrics such as activation rates, feature adoption, retention, and lifetime value, iterating based on data insights; owning pricing and packaging strategy recommendations based on market research and customer feedback; and serving as a product champion at industry events and webinars. Candidates are expected to have a minimum of 3 years of experience in product marketing or a similar role with a proven track record in successful product launches, expertise in top-of-funnel marketing and customer acquisition strategies, strong analytical abilities, excellent communication skills, and the ability to manage multiple priorities in a fast-paced environment. Additional advantages include knowledge of web technologies, e-commerce platforms, AI/ML products, experience with product analytics tools and trial-to-paid conversion optimization. SiteGround offers competitive salary with bonuses, premium health insurance, reduced working hours on Fridays, additional training, free office restaurant and gym access, fitness classes, multisport card, extra days off for long service and volunteering, anniversary and company gifts, and knowledge-sharing events at their offices. Applicants must submit resume and cover letter in English and only shortlisted candidates will be contacted.