Jason Nickerson
Expertise: Marketing, Business Development, Event Management
Experience: JetBackup, Domain Days, Digital Ocean, Cloudways, cPanel
About: With over a decade of impactful experience in marketing, business development, and event management within the hosting and open-source industries, Jason Nickerson has established himself as a leader in the space. Known for driving growth, fostering community engagement, and delivering measurable ROI in global markets, he blends strategic planning and data-driven insights with innovative execution to achieve exceptional results.
About me
My Services:
- Fractional CMO Services
Jason provides strategic leadership as a fractional Chief Marketing Officer for hosting and open-source businesses. He develops and oversees comprehensive marketing strategies, guiding teams to enhance brand visibility, drive customer engagement, and achieve measurable ROI without the commitment of a full-time CMO. - Event Management and Execution
He plans and manages impactful global events, such as expos, summits, and conferences, ensuring seamless execution, audience engagement, and maximum ROI for sponsors. - Community Building and Engagement
Jason fosters strong relationships within the hosting and open-source sectors, cultivating loyalty and advocacy among developers, agencies, and customers through strategic community initiatives. - Business Development and Partnerships
He identifies, establishes, and manages strategic partnerships that drive growth and expand market presence, leveraging his expertise in B2B marketing and his extensive industry network. - Content and Product Marketing
Jason creates compelling marketing materials, including white papers, blog posts, and sales enablement tools, to promote hosting and open-source solutions while implementing data-driven strategies to boost product adoption and improve customer retention.
Success stories
- Driving Growth and Engagement: Led a digital marketing campaign for Domain Days, resulting in record engagement, over 100,000 organic social media impressions, and a sold-out event with high attendance.
- Increasing Conversions and Retention: Implemented a data-driven field marketing strategy at Cloudways, improving conversions and launching a VIP business unit for agencies that enhanced customer retention.
- Executing Global Events and Field Marketing: Orchestrated high-profile events such as Domain Days Dubai, WordCamp US, WebPros Summit, CMS Summit, and Joomla Day Florida, engaging target audiences.
- Entrepreneurial Success: Founded Monev Software, creating and marketing over 80 Joomla/WordPress themes and plugins, while growing and managing a large customer base.
- Transforming Product Marketing: Created impactful marketing materials for cPanel, including white papers, battle cards, and blog posts, significantly boosting adoption of key products.
Terms
- Project-Based Fees: Charging for set project deliverables.
- Contract: Ongoing advisory service with a fixed monthly or quarterly fee.
- Workshops and Training: Offering group or one-on-one training for digital or field marketing strategies.