Experts
Content Marketing Manager in Sales & Marketing Department
in SiteGround - Bulgaria, Sofia

Hybrid
Full-time
Mid
Permanent

Job description

See job offer description.


As a Content Marketer at SiteGround, you’ll drive the success of our product portfolio, including our latest in-house built products, such as our Website and Ecommerce SaaS platform, applied AI products, and our established web hosting services. You’ll be responsible for proposing and crafting different types of content – digital campaigns, landing pages, web copy, print, blog articles, sponsored content articles, video or audio scripts – for different products, audiences, market segments, and client profiles. Speaking their language, you’ll be in charge of clearly communicating what they need to know to help them run their website, or online business better using SiteGround’s products and services. You need to be able to take a complicated piece of technology or software and make it sound simple and inspiring, and simplify messaging into a logical story. You’ll be working with the rest of our marketing team on a content calendar, planning content, researching topics in depth, writing blog or long-form articles, producing ebooks, audio, video and webinar scripts, refining website and ad copy on a daily basis. Your responsibilities include ideating content that aligns with business goals and target users’ needs, executing content production including blog posts, ad and website copy, ebooks, webinar and podcast scripts, video tutorials, and online courses. You will coordinate content distribution with PPC, social media experts, and web designers, and analyze content performance to inform future projects. We expect excellent near-native English proficiency, at least 3 years of experience in digital content planning and writing with proven engagement, strong storytelling skills to explain complex concepts, business logic motivation, SEO knowledge, content calendar experience, thorough research ability, insight tracking skills, attention to detail, and adaptability to fast-paced work environments. Spanish or Italian language skills, experience with websites, online stores, AI-driven products, and video content/script writing are advantageous. Benefits include working with latest technologies on in-house products, competitive salary with achievement bonus, premium health insurance, reduced hours on Fridays, sponsorship for global conferences with full business expense coverage, free office restaurant with chef, access to in-office gym and professional instructors, free fitness classes such as HIIT and Yoga, free Multisport or CoolFit card, additional days off for long service and volunteering, anniversary and company gifts, and opportunities for knowledge sharing through meetups and mini conferences. Applications must be in English, confidentiality assured, only shortlisted candidates contacted.

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Benefits

  • Working on in-house built products using latest technologies
  • Competitive salary with achievement bonus
  • Premium health insurance
  • Reduced working hours every Friday
  • Sponsorship for worldwide conferences with full company coverage
  • Free office restaurant with own chef team
  • Free access to in-office gym with professional instructors
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes
  • Free Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Anniversary and company gifts
  • Knowledge-sharing at meetups and mini conferences

Job requirements

  • Excellent near-native command of English, written and spoken
  • 3+ years experience planning and writing digital content with proven engagement
  • Ability to explain complex concepts through storytelling
  • Motivated by business logic
  • Good understanding of SEO and digital writing
  • Experience with content calendar planning and execution
  • Thorough research skills
  • Ability to track and report content performance
  • Attention to detail and adaptability to fast-paced environment