The Growth Marketing Manager role at SiteGround is a strategic position aimed at driving customer retention, growth, and maximizing lifetime value through innovative marketing strategies. The role involves developing and executing retention strategies, analyzing customer behavior, and identifying churn risk factors and upsell opportunities. You will create customer segmentation strategies and design multi-channel campaigns including email, in-app notifications, phone calls, advertising platforms, and social media to enhance customer engagement. Key responsibilities also include launching upsell campaigns for hosting upgrades and premium services, collaborating with product teams, and creating personalized customer journey flows. Performance metrics such as churn rate, renewal rates, customer lifetime value, and expansion revenue are closely monitored with cohort analyses to understand retention trends. Continuous feedback implementation and reporting to executive leadership are crucial facets of the job. Candidates should have 3-5 years of experience in customer retention, lifecycle marketing, or customer engagement, preferably in SaaS, hosting, or subscription-based industries. Proficiency in web analytics, strong analytical skills, and the ability to manage multiple campaigns simultaneously are essential. Excellent communication skills and a data-driven mindset are required. The job offers working with in-house built products using the latest technologies, a competitive salary with achievement bonuses, premium health insurance, reduced working hours every Friday, sponsorship for worldwide conferences, free office restaurant, gym access with professional instructors, free fitness classes, Multisport or CoolFit card, additional days off for long service and volunteering, anniversary and company gifts, and knowledge sharing at meetups and mini conferences.