Experts
Senior Paid Media Expert in Sales & Marketing Department
in SiteGround - Bulgaria, Sofia

Hybrid
Full-time
Senior
Permanent

Job description

See job offer description.


We are searching for a Senior Paid Media Expert to enrich our internal PPC team at SiteGround. The role involves planning, executing, and optimizing paid advertising campaigns across our extensive product portfolio, including web hosting, e-commerce solutions, and AI-powered platforms such as Coderick and AI Studio. The successful candidate will manage sizable advertising budgets across various channels like Google Ads, Microsoft Advertising, Meta, and more, targeting a diverse international clientele. Responsibilities include developing and managing campaigns on platforms like Google Ads, Bing, and Meta, owning campaign strategy across SiteGround’s product suite, allocating budgets efficiently, leveraging AI-powered tools and automation, conducting in-depth keyword research and audience analysis, creating and testing ad copy and landing pages, maintaining reporting dashboards, delivering performance insights, collaborating cross-functionally for alignment with go-to-market strategies, staying updated on PPC trends, and adapting campaigns for international markets with localization best practices. We expect candidates to have 5+ years of hands-on experience managing paid media campaigns, proven success managing large budgets, expertise with AI-driven campaign types, a deep understanding of multi-channel paid media strategies, advanced analytical skills, experience with multilingual and international campaigns, and a data-driven mindset. Advantages include experience in web hosting, SaaS, or tech, knowledge of programmatic advertising, first-party data strategies, and conversion rate optimization. Benefits include competitive salary with bonuses, premium health insurance, reduced Friday working hours, additional training, free office restaurant, gym access, fitness classes, Multisport or CoolFit cards, extra days off for service and volunteering, anniversary and company gifts, and knowledge-sharing events. Applications must be in English; shortlisted candidates will be contacted.

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Benefits

  • Competitive salary with achievement bonus
  • Premium health insurance
  • Reduced working hours every Friday
  • Additional trainings for skill development
  • Free office restaurant with chef
  • Free access to in-office gym with instructors
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes
  • Free Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Anniversary and company gifts
  • Knowledge-sharing meetups and mini conferences

Job requirements

  • 5+ years managing paid media campaigns on Google Ads, Microsoft Ads, and Meta Ads
  • Proven record managing large-scale budgets (six figures+ monthly)
  • Experience with AI-driven campaign automation tools
  • Deep understanding of multi-channel paid media strategies
  • Advanced analytics skills with Google Analytics (GA4) and BI tools
  • Experience with international, multilingual campaigns and localization
  • Data-driven and business outcome focused mindset