Internet Naming Co. has unveiled five new top-level domains (TLDs): .diy, .food, .living, .lifestyle, and .vana, entered their early access phase today. The launch was first announced a month ago on the LinkedIn profile of the Trademark Clearinghouse, among others.

The introduction of these TLDs opens up a plethora of opportunities for businesses, individuals, and communities to express their passions, professions, and personalities online in a more tailored way. From the culinary delights of .food to the do-it-yourself ethos of .diy, each domain offers a unique space for digital exploration and identity.

The Acquisition and Launch

The journey of these new TLDs began with their acquisition from Lifestyle Domain Holdings by Internet Naming Co., a move that transferred the unlaunched domain names from their previous holder, part of Scripps Networks, now integrated into Warner Bros Discovery. This strategic acquisition has paved the way for the domains to be offered to the public, starting with an early access phase that commenced today.

The early access phase for these domains is structured as a Dutch auction, a pricing strategy where the cost decreases daily until reaching the general availability pricing set for March 6. For instance, domain registrar 101Domain has set the starting price at $29,999, with a gradual decrease planned over the following days, showcasing the high initial value placed on these digital assets. Upon reaching general availability, the price for all domains, except .vana, will standardize at $44.99, with renewal rates following the standard or premium rates for premium domains.

It is important to note also that, GoDaddy, namecheap, were listed as recommended resellers. We checked the offers of the above, but not all of them decided to launch all new domain extensions.

The Future of .vana

Among the newly introduced domains, .vana stands out with its promise of incorporating web3 capabilities, details of which are anticipated to be announced later this year. This feature hints at the evolving nature of internet domains, moving beyond mere naming conventions to becoming integral components of the technological infrastructure that supports the next generation of the internet.


The introduction of .diy, .food, .living, .lifestyle, and .vana by Internet Naming Co. represents a pivotal moment in the evolution of the internet’s naming system. As these domains enter the early access phase, the anticipation builds for how they will be utilized and the innovative web spaces they will inspire. With the promise of web3 capabilities through .vana, the future of these domains not only reflects the growing diversity of digital identity but also the potential for deeper technological integration, setting the stage for a new era of online innovation.

Stay tuned as we continue to monitor the rollout of these domains and their impact on the digital landscape.