In an exciting development for the art community, .ART Registry and HUG have announced a strategic partnership aimed at empowering artists by enhancing their digital presence. This collaboration is set to offer significant benefits to artists globally, making it easier for them to establish a professional online identity.

Partnership details

Announced on July 11, 2024, this partnership between .ART, a leading domain registry for the art world, and HUG, an art community founded by Randi Zuckerberg and Debbie Soon, promises to deliver comprehensive support through a series of joint initiatives. Key highlights include:

  • Free standard .ART domains: HUG members will receive their first year of a standard .ART domain for free.
  • Discounted premium domains: Members can also enjoy a 50% discount on premium .ART domains.
  • Enhanced digital tools: The partnership aims to provide artists with the necessary digital tools to succeed, including easy integration of .ART domains with HUG profiles.
  • Statements from leaders

Ulvi Kasimov, the founder of .ART, emphasized the alignment of this partnership with their mission to support the artistic community. “We are thrilled to collaborate with HUG, a platform that shares our dedication to empowering artists,” Kasimov said.

Randi Zuckerberg, Co-founder of HUG, highlighted the commitment to offering artists the best resources to showcase and sell their work. “We are thrilled to partner with .ART to provide our creative community another powerful addition to their toolkit,” she remarked.

Collaborative efforts

Beyond domain offerings, .ART and HUG will promote each other’s services, leveraging their platforms to provide additional value to their communities:

Promotion of HUG’s Services: .ART will spotlight HUG’s Open Call opportunities and educational programs. Web3 Capabilities: HUG will promote .ART’s web3 capabilities, including Ethereum Name Service (ENS) features, which are particularly beneficial for NFT artists within the HUG community.
Debbie Soon, Co-founder of HUG, stated, “This collaboration is a natural extension of our efforts to help artists become successful entrepreneurs. By integrating .ART domains with our platform, we are making it even easier for artists to manage their online identities.”

Future engagements

Both companies plan to actively promote this partnership through blogs, social media, and email campaigns, emphasizing the synergy and mutual benefits. They will also explore other collaborative opportunities such as joint educational programs, workshops, and events to further engage the artistic community.

This strategic partnership between .ART and HUG represents a significant step towards empowering artists with the digital tools and resources they need to thrive in the modern art world.