There’s a quiet but powerful change happening in the world of website building. Step by step, one company after another is switching from traditional drag-and-drop tools to smart, AI-powered builders. This week, Automattic – the company behind WordPress.com – joined the race in a big way.
They’ve just launched a new AI website builder that lets anyone create a full website just by describing what they want. No templates. No writing from scratch. No design decisions upfront. You just say what the site is about, and the AI does the rest – layout, text, and images, all done in minutes.
This is not a small experiment. This is the direction the whole industry is heading.
What changed?
Until recently, building a website meant choosing a theme, filling in content, dragging blocks around, and hoping everything looked good in the end. It took time and patience. Now, builders like Wix, Squarespace, and Shopify are all working on AI-powered tools. These tools don’t ask you to build. They ask you to describe. It’s a different way of thinking. And it’s fast.
Automattic’s new builder is a perfect example. You log into WordPress.com, type a few lines about your idea, and your website appears. It’s not perfect, but it’s functional. You can tweak it later, or just go live. For small business owners, freelancers, bloggers, and developers, this is a game-changer.
Who is it for?
According to the official announcement, the tool is designed for:
- Entrepreneurs who need a site but don’t have time to build one
- Freelancers who want a portfolio that looks good instantly
- Bloggers and side hustlers who want to start fast
- Developers who want to test ideas without wasting hours on setup
Right now, the AI builder doesn’t support complex features like ecommerce, but Automattic says that might change soon.
Why this matters
This launch confirms a clear trend: AI is not just part of web design anymore—it is the new standard. In the past, SaaS website builders focused on ease of use with templates and drag-and-drop tools. Today, ease of use means “type what you want and let AI do the job.”
From a technical point of view, this reduces friction. From a business point of view, it lowers the barrier to entry for millions of users who never thought they could create a website themselves. It also signals that AI is not just for content generation or chatbots. It’s becoming the engine behind user experience in modern SaaS tools.
What comes next
WordPress is not the first to launch an AI builder, but it’s one of the most trusted names in the industry. And when a company like Automattic adopts this model, it sends a strong message:
The future of websites is AI-built. If you’re building a tool for website creation in 2025, and you don’t have AI features yet, you’re not keeping up — you’re falling behind.
