OVHcloud Unbundled the IP and the Disk. Hetzner Took Its Cheapest Line Off Sale. The Memory Bill Has Reached the Price List.

On October 1 OVHcloud stopped including a local disk and a public IPv4 address in the price of its Public Cloud instances. The hourly rate of a B3, C3 or R3 instance is unchanged; the disk now costs €0.0001458 per gigabyte per hour and the address €0.0027 per hour, and the company’s own worked examples put the effect at between 1.4 and 21.9 percent more per month depending on size. The reason OVHcloud gave in August is one sentence long: “Buying memory costs us six times more today than it did a year ago, and storage is following the same trajectory.”

Hetzner’s answer to the same problem is not a new price but an empty shelf. Its cloud product page now carries the words “Currently not available” under the Cost-Optimized line, the shared-vCPU CX and CAX servers that were the cheapest virtual machines in Europe, and each of the eight plans on that line is marked “not available.” A status notice open since June 26 explains why: “high demand and the limited availability of required hardware” mean Hetzner must “restrict the creation of new cloud servers for both new customers and some of our existing customers.” Six months after we reported that server memory had doubled in price, the two largest budget clouds in Europe have each stopped selling what their price lists advertise, one by unbundling it, the other by not stocking it.

Key facts

• OVHcloud from October 1: Generation 3 instances (B3, C3, R3) no longer include local storage or a public IPv4. Local Low Latency storage is €0.0001458 per GB per hour, about €109 per TB per month; IPv4 is €0.0027 per hour, about €1.97 per month. Compute rates are unchanged. OVHcloud’s examples: a B3-16 (4 vCPU, 16 GB, 100 GB) goes from €75 to €87 a month, a C3-8 (4 vCPU, 8 GB, 100 GB) from €67 to €79, which OVHcloud’s own table states as 16.9 and 18.9 percent on unrounded prices.
• OVHcloud commitments: the 1, 6 and 24 month Savings Plans are gone; from September 1 only 12 months at 15 percent off and 36 months at 30 percent off remain, and the discount applies to compute only.
• Hetzner: Cost-Optimized (CX and CAX) “Currently not available” on the product page; a status incident on limited availability of cloud instances has been open since June 26 with no update. The June 15 price adjustment, for new orders and rescales only, took CX23 from €3.99 to €5.49, CAX11 from €4.49 to €5.99, CPX22 from €7.99 to €19.49 and CCX13 from €15.99 to €42.99 a month, excluding IPv4.
• Scaleway: price rises effective June 1 after three years of flat prices, citing “significant price surges in the cost of raw hardware, particularly impacting storage and RAM” and “the growing global IP shortage.”
• The input: TrendForce said on September 30 that “Conventional DRAM contract prices are projected to grow 10–15% QoQ in 4Q26” because suppliers “continue to prioritize advanced-process capacity for high-performance server products,” keeping the market undersupplied.

Twelve Euros and Sixty-One Cents on Every Instance

OVHcloud announced the change on August 25 in two posts, one on the model and one on the numbers. Until September 30 a Public Cloud instance was one line on an invoice: virtual machine, local disk and public address together. From October 1 it is three. The company describes this as “the end of the all-in-one” and gives two reasons, that it makes OVHcloud’s prices comparable with competitors who already bill the parts separately and that it reflects what the parts now cost, adding that a customer can now release an address or shrink a disk they do not use. “Buying memory costs us six times more today than it did a year ago, and storage is following the same trajectory,” the post says.

The disk sizes are fixed by instance, 50, 100, 200 or 400 GB, so the new line is not optional for anyone who keeps the local disk. At €0.0001458 per GB per hour, 100 GB costs about €10.64 a month and the IPv4 adds €1.97, which is why OVHcloud’s two examples both move by roughly the same amount: the B3-16 by €12 to €87, the C3-8 by €12 to €79. The percentage is what varies. A fixed charge on a small instance is a large share of its price, and OVHcloud’s own ranges reflect that: B3 from 1.5 to 19.5 percent, C3 from 1.7 to 21.9 percent, R3 from 1.4 to 15.1 percent. Flex instances, which carry a fixed 50 GB disk whatever their size, sit at the low end.

The quieter change is in commitments. OVHcloud is retiring the 1, 6 and 24 month Savings Plans (its two posts date the change to September 1 and October 1 respectively) and keeps two: 12 months at 15 percent off and 36 months at 30 percent off. Both discounts apply to the compute line only. A customer who used to buy a bundled instance on a one-year plan now gets the discount on part of the bill and pays list price for the disk and the address.

Hetzner Raised the Price Three Times, Then Stopped Selling the Product

Hetzner’s path was price first, then supply. We reported in May that the company had raised cloud prices three times in 2026: the April 1 increase of 30 to 37 percent in Germany and Finland, which it applied to existing customers as well as new ones, the April change to dedicated setup fees, and the June 15 adjustment that it limited to new orders and rescales. The June table on Hetzner’s own documentation site is the one that matters for anyone pricing a fleet today. CX23 went from €3.99 to €5.49, CAX11 from €4.49 to €5.99, both increases of roughly a third; CPX22 from €7.99 to €19.49, CCX13 from €15.99 to €42.99, both well over double. Before April 1 CX23 cost €2.99. The June price is 84 percent above that.

Then the cheap line stopped being orderable at all. Hetzner’s cloud page lists three shared or dedicated tiers; the first, Cost-Optimized, “Perfect for test environments,” carries the words “Currently not available,” and the page for that line shows every plan from CX23 to CAX41 as “not available.” The status incident Hetzner opened on June 26, titled “Limited availability of cloud instances,” is still marked Identified with no update. Its text says that affected existing customers are chosen at random, that “it is not possible to individually influence or prioritize specific requests,” and that the company is “working intensively to expand capacity.” Hetzner has not said which lines are affected, and because its prices and availability render in the browser rather than in the page source, we do not state which plan is the cheapest a new customer can buy today.

The two providers’ positions are therefore different in form and the same in substance. OVHcloud has kept every instance for sale and changed what the price buys. Hetzner has kept its prices and changed what is for sale. Scaleway, the third of the European budget names, took a third route in April: selective increases from June 1, after what it called three years of holding prices flat, citing “a severe, ongoing hardware crisis” in storage and RAM and the IP shortage, with a Dedibox Core-10-S moving from €199.99 to €229.99 a month and an H100 instance from €23.028 to €25.332 an hour.

Six Times the Memory Price, and the Forecast Is Still Up

The memory market is the common input. In March we reported that server DRAM prices had risen about 63 percent in European markets in the last four months of 2025, that Counterpoint had logged a further 80 to 90 percent in the first quarter of 2026, and that the March strike on Qatar’s helium production had taken a third of world supply of a gas the fabs depend on. Hetzner’s April increase and OVHcloud’s 9 to 11 percent rises for 2026 to 2028 were the first consequences we could point to. The unbundling and the empty shelf are the second.

The forecast has not turned. TrendForce’s September 30 release says conventional DRAM contract prices will grow 10 to 15 percent quarter on quarter in the fourth quarter, with the pace of increases expected to moderate as notebook inventories and smartphone production adjust, while suppliers “continue to prioritize advanced-process capacity for high-performance server products in 4Q26, keeping the overall market undersupplied.” Server memory, the kind a cloud provider buys, is the part of the market the suppliers are not under pressure to discount.

For a reseller or a SaaS company building on either cloud, the arithmetic has changed in two ways. The first is the obvious one: a plan sold on the June price of a Hetzner CX23 or the September price of an OVHcloud C3-8 is underpriced by a third or by €12 a month respectively, and the OVHcloud change applies to running instances, not only new ones. The second is less visible. In June we found that European shared-vCPU instances were still 60 to 75 percent cheaper than their US equivalents at around $6 to $8 a month against $24. That comparison assumed the European instance could be bought. At Hetzner the $6 instance is listed and not for sale; at OVHcloud the $8 instance now has two more lines under it. The gap is narrower than the price lists say, and the price lists are no longer the place to read it.

About the Data

OVHcloud’s prices, examples, percentages, Savings Plan terms and the memory quotation come from its two blog posts of August 25, 2026, both effective October 1. The €10.64 figure for 100 GB of local storage is our arithmetic (€0.0001458 multiplied by 100 GB and 730 hours), as are the 16.0 and 17.9 percent increases for OVHcloud’s B3-16 and C3-8 examples on the rounded monthly prices (€87 against €75 and €79 against €67; OVHcloud’s table gives 16.9 and 18.9 percent on unrounded figures) and the percentage changes in Hetzner’s June prices (37.6 percent for CX23, 33.4 for CAX11, 143.9 for CPX22, 168.9 for CCX13); Hetzner’s old and new prices come from the price adjustment page on docs.hetzner.com and exclude IPv4. Hetzner’s availability wording is as shown on hetzner.com/cloud and its Cost-Optimized page on October 5, 2026, and its status notice as published on status.hetzner.com; Hetzner’s product pages render prices in the browser, so we quote no current Hetzner price from them. Scaleway’s terms and examples come from its April 27 blog post. TrendForce’s forecast is quoted from its September 30 press release. The January 2026 CX23 price of €2.99 and the April increase figures come from our May 29 article; the DRAM and helium figures from our March 24 article; the June price comparison from our June 26 article. Neither OVHcloud nor Hetzner was contacted for this article.