Quentin Bordage, CEO of Kolsquare, announced that the company is joining team.blue, a major tech group in Europe. This move is seen as an important milestone for the influencer marketing industry. He added that this partnership would help accelerate Kolsquare’s growth and innovation.
Kolsquare, founded in Paris in 2018, is a leading influencer marketing platform in Europe. It connects brands and agencies with influencers, known as Key Opinion Leaders (KOLs), helping them reach their potential on social media. Kolsquare operates in multiple European countries including France, Germany, Spain, Italy, and the UK, and uses its data-driven platform to manage influencer marketing campaigns, identify content creators, and benchmark their performance against competitors. It offers an all-in-one solution to brands that helps save time and maximize marketing impact.
team.blue’s investment in Kolsquare follows their recent acquisition of Metricool, another social media management tool. team.blue aims to expand into the Software as a Service (SaaS) market, and their support will help Kolsquare grow further, including expanding its presence throughout Europe and beyond.
As Quentin said, “this news is a very important milestone for our young industry, especially in Europe, as it is a recognition of the legitimacy and strategic role of influencer marketing in today’s marketing mix.”
Kolsquare will continue to operate autonomously while benefiting from team.blue’s expertise and resources. Quentin assured that “everything you value about us remains the same: our brand, our great team, our product, and I will remain the proud CEO of the company.” The acquisition also aligns with team.blue’s focus on sustainability and social responsibility, as both companies are certified B Corporations.
With this partnership, Kolsquare looks forward to helping even more brands succeed online. This acquisition is seen as part of team.blue’s broader goal of becoming a one-stop shop for digital solutions for small and medium-sized businesses and agencies.
