Google Registry is set to launch a new top-level domain (TLD), .channel, aimed specifically at content creators. The rollout begins in February, offering creators a new way to establish their online presence and monetize content.
Launch timeline and pricing
The launch will occur in phases. The early access period starts on February 4, where anyone can register a domain at a premium price. This phase follows a Dutch Auction format, meaning prices will start high and decrease daily over seven days. After that, general availability begins on February 11, allowing registrations at a standard price.
Retail prices for a .channel domain are expected to be in the $20-$30 range, with registrars like 101domain offering registrations for $19.99 and renewals for $27.99. During the early access period, prices will start at $11,999 and gradually drop to $149 by the seventh day.
Who can use a .channel domain?
The .channel TLD is designed for creators and publishers who monetize their content. It can be used to host storefronts, digital products, or audience engagement platforms. Google emphasizes that the domain should serve content related to monetization and audience-building, not just any website.
Special requirements
There are specific rules for using a .channel domain:
- monetization focus: the domain must be used for content monetization, such as selling digital or physical products.
- HTTPS requirement: all .channel websites must use HTTPS to ensure a secure browsing experience.
- registrar notification: registrars must clearly inform buyers of these requirements before purchase.
- two-character labels: owners of two-letter domain names must ensure they do not falsely suggest affiliation with governments or country-code managers.
Why it matters
Google is positioning .channel as a space for creators who want a dedicated platform for their audience. By enforcing usage guidelines, Google aims to make .channel a recognized space for monetized content, differentiating it from general-purpose domains.
For those interested, early access provides an opportunity to secure a premium name at a higher cost, while general availability allows for more affordable registrations. Whether this new domain gains traction among content creators remains to be seen, but it presents an interesting option for those looking to establish a branded, secure online presence.
