Author: Natalia Nowak
181 articles
Exploring the web hosting industry through writing - panels, providers, and everything that runs behind the scenes.
Industry reports
Half a Billion Dollars to Shrink: What Public Filings Say a Hosting Customer Costs in 2026
Wix spent $514M to lose subscribers; GoDaddy's customer base fell for a second year while ARPU jumped. Filings show hosting CAC quietly inflating.
Industry reports
One of the Largest Planned Data Centers Died on a Notice Technicality
QTS has abandoned the 2,100-acre Prince William Digital Gateway, one of the largest data center campuses ever planned, after courts voided its rezoning.
Security
India’s .bank.in Trust Domain Leaked the Data of the People Who Run It
IDRBT, the registrar for India's anti-phishing .bank.in domain, exposed 5,576 bank-domain administrators' data through open APIs for 13 months.
Other
UpCloud’s Founder Becomes CEO After a 15-Month Outside Hire
UpCloud founder and CTO Joel Pihlajamaa is now CEO, succeeding Arno Schäfer after roughly 15 months, putting the European cloud firm under founder leadership.
M&A
Automattic Has Taken Over WebHosting.com. The Plan Is Still a Coming-Soon Page.
Automattic has taken control of WebHosting.com, a premium one-word domain formerly held by AT&T, now showing an Automattic-branded "coming soon" page.
Events
CloudFest Americas Takes Shape: Miami’s Speakers and Themes So Far
CloudFest Americas brings the infrastructure festival to Miami on Nov 11-12, 2026, with 2,000+ attendees, five program themes, and a hosting-to-domains lineup.
Industry reports
AI Agents Now Run Hosting Operations, Not Just Content. Pressable’s June Update Is the Tell.
Pressable's June MCP update lets AI agents run backups, SSL, WP-CLI and bulk operations across WordPress hosting, moving agents from content into infrastructure.
Industry reports
The Hosting Industry Runs on Subscription Billing. Visa Made That More Expensive.
A quarter into Visa's April 2026 VAMP change, the "excessive disputes" threshold now sits at 150bps, a live margin cost for hosting's renewal model.
M&A
Google’s TPUs Get a Blackstone-Funded Cloud of Their Own
Google and Blackstone are building a separate, majority-Blackstone company to sell TPU capacity directly to outside customers. Late-June C-suite hires show how fast they are moving.
Security
Europe’s Hosts Bundle Email to Keep Customers. One in Four Mailboxes Has No SPF.
A ShareShift audit of 56.3M European domains finds 3 in 4 run mail, but 1 in 4 mailboxes has no SPF, with Strato attaching mail to 94% of domains and protecting 6%.
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