Senior Performance Media Manager

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We’re the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As a Senior Performance Media Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process-from creative strategy and campaign execution to measurement, reporting, and budget planning-while collaborating closely with internal teams, creative partners, and external media agencies.

What you’ll do & how you’ll make your mark.

Media Strategy & Buying

• Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
• Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
• Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
• Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
• Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners

Campaign Execution & Optimization

• Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
• Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
• Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights
• Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition

Measurement, Reporting & Budget Planning

• Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
• Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
• Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
• Lead budget planning, forecasting, and financial reconciliation across all paid media channels
• Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

Preferred Skills:

• Experience with web hosting or web development marketing
• Familiarity with MRR/LTV-based KPI frameworks and subscription business models
• Experience running LinkedIn lead gen campaigns and integrating with sales pipelines
• Background in integrated video strategy spanning organic social, YouTube, and paid channels

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.