Tag Management Specialist

What you’ll do & how you’ll make your mark.

• Architect Scalable Tagging:Design and maintain tagging strategies that scale across multiple properties and platforms.
• Adobe Launch Implementation: Set up, configure, and deploy Adobe Launch tags across multiple digital properties.
• Tag Management: Manage tagging processes, including organized implementation of new tags, updates, and troubleshooting.
• Data Layer Development: Work closely with developers and analysts to implement and maintain a robust data layer that supports accurate tracking and reporting.
• Integration: Ensure seamless integration between Adobe Launch and other marketing platforms, such as Adobe Analytics, Google Analytics, and other third-party vendors.
• QA & Validation: Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels.
• Performance Optimization: Monitor and analyze the performance of tags and recommend improvements to ensure optimal site performance.
• Documentation: Maintain clear and comprehensive documentation for all tagging implementations, processes, and configurations.
• Collaboration: Work with internal stakeholders to gather requirements, plan, and execute tagging strategies to support marketing and analytics objectives.
• Troubleshooting: Identify and resolve issues with tracking and tag deployment, ensuring minimal disruption to data collection.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.