Conversion (Direct response) Copywriter

You’ll be responsible for writing the copy that makes users act. Upgrades, renewals, activations, cross-sells – your words move people through the funnel. You’ll work across email, WhatsApp, SMS, and in-product messaging, reaching millions of users around the world.

You’ll be part of the Lifecycle team, and work collaboratively with Lifecycle specialists, Product, Data, and Engineering to turn insights into messaging that performs.

Your day-to-day:
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Write copy that drives upgrades, renewals, activations, and cross-sells across email, WhatsApp, SMS, and in-product messaging

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Translate product features into clear benefits users actually care about

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Collab with Lifecycle Specialists and Product Managers to develop campaign concepts and messaging angles

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Propose A/B test ideas, write copy for experiments, and scale what wins

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Adapt copy for different markets and communication channels

Your skills and experience:
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2+ years of experience writing conversion-focused copy

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Strong understanding of SaaS or digital product marketing

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Strong grasp of customer journeys – you think in funnels, not just lines of copy

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Experience writing for email or lifecycle campaigns is a strong plus. Make sure to provide writing samples.

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Comfortable working with experiments and performance metrics

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Strong communicator and comfortable working cross-functionally

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Native level English

Benefits for you:
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360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success

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Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment

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Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness

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Work hard – play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations