Experts
Head of User Acquisition in Marketing Department
in Hostinger - Lithuania, Vilnius, Lithuania

Salary value: €7,000+/month

Hybrid
Full-time
Lead
Full-Time

Job description

See job offer description.


As Head of User Acquisition, you’ll play a central role in shaping how Hostinger grows its customer base and revenue across multiple products.
You’ll work closely with marketing, product, data, and leadership teams to identify high-impact opportunities, turn insights into execution, and drive measurable business results.
You will report directly to the CMO and lead a team responsible for turning strategic opportunities into real growth.

Your day-to-day:
• Own new customer acquisition targets: Take full ownership of New Billings and New Clients, including defining and executing the strategy to achieve them.

• Lead multi-channel user acquisition: Plan, execute, and scale acquisition across channels including Affiliates, Influencers, Google Ads, Meta, TikTok, and emerging platforms.

• Optimize performance and unlock scale: Continuously identify growth ceilings and implement strategies to break through them while maintaining efficiency.

• Drive forecasting and planning: Partner with Data and Finance teams to build forecasts, scenario models, and performance projections to guide investment decisions.

• Ensure full-funnel performance: Work closely with Product, Design, and Engineering to optimize conversion funnels and improve user journey performance across all touchpoints.

• Lead experimentation initiatives: Design and execute A/B tests, landing page experiments, and attribution improvements to continuously improve performance.

• Translate data into decisions: Use customer insights and performance data to identify new growth opportunities and define the next strategic bets.

• Align with senior stakeholders: Collaborate with executive leadership (CMO, CEO) and translate growth performance into clear business insights and action plans.

Your skills and experience:
• Experience in growth or performance marketing: 5+ years of experience in high-growth SaaS, fintech, or digital product environments.

• Proven ownership of acquisition targets: Demonstrated experience owning and delivering against user acquisition, revenue, or growth KPIs.

• Hands-on experience with paid acquisition channels: Strong working knowledge of platforms such as Google Ads, Meta, TikTok, Affiliates, and Influencers.

• Strong analytical and data-driven mindset: Deep understanding of key metrics such as CAC, LTV, ROAS, and ARPU, with the ability to make decisions under uncertainty.

• Experience with experimentation: Proven ability to run and scale structured testing programs (A/B testing, landing page optimization, attribution models).

• Cross-functional collaboration experience: Experience working closely with Product, Design, Engineering, Data, and Finance teams.

• Experience with growth tools and infrastructure: Familiarity with tracking, attribution, CRM, and marketing automation tools.

• Experience managing large-scale budgets:

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Benefits

  • 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
  • Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
  • Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
  • Work hard – play hard: Recognize hard work with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
  • Gross salary from 7,000 EUR/month. Salary is offered based on work experience, competence, and compliance with other job requirements.

Job requirements

  • User acquisition leadership
  • paid media expertise
  • performance marketing
  • team management
  • budget optimization