Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase – building a distinctive, globally recognizable brand that people remember, trust, and choose.
Today, our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.
We’re looking for a Message Director to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, – not just at a guideline level, but in the actual words people see, hear, and remember.

Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image

Your goal:
Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose.

This includes:

• defining and rolling out a One message framework, – a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels

• elevating tone of voice from functional to distinctive and ownable

• creating bold, memorable brand campaigns that build long-term trust

Your impact from day one:
You are not stepping into a blank page.

You are stepping into a company where:

• strong visual identity already exists

• messaging is fragmented and inconsistent

• multiple teams interpret the brand differently

Your challenge is to:
• bring clarity where there is fragmentation

• replace generic language with clear, intentional messaging

• create a system others can actually use and scale

What you’ll own:
• Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)

• Brand tone of voice – making it clear, differentiated, and consistently applied

• Development of big ideas and conceptual campaigns (independently and with the team)

• Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Your day-to-day:
• Define, implement, and evolve the One message framework across all brand communication

• Redefine and own tone of voice and its real application across teams

• Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)

• Initiate, review, and approve messaging across major brand touchpoints

• Translate brand positioning into clear, simple, and powerful language

• Challenge weak, generic, or diluted messaging – weasel words, – and replace it with better clearer alt