Demand Generation Specialist (Marketing Operations Focus)

Kinsta, a leading managed WordPress hosting company with 120,000+ clients including startups and Fortune 500 firms, is hiring a Demand Generation Specialist with a marketing operations focus. The successful candidate will make demand generation efforts more measurable, scalable, and predictable by leveraging data, automation, and process improvements to drive pipeline growth. Responsibilities include building and optimizing intent programs to identify and test buying signals for timely sales conversations, collaborating closely with RevOps and Sales teams to improve conversion and pipeline outcomes, and documenting learnings to improve targeting, messaging, and sales processes. They will launch scalable email programs, maintaining database accuracy, experimenting with segmentation, and sharing insights to enhance sales messaging and content quality. Additionally, the role involves supporting event campaign operations through planning and coordination, integrating product and content campaigns, and creating repeatable automated processes for greater impact. Testing and exploring new marketing channels and tools to enhance lead generation and campaign efficiency is also essential. Candidates should have 3+ years experience in demand generation or marketing operations with strong HubSpot expertise and familiarity with B2B sales processes. Bonus points for hands-on event campaign experience, intent data usage, and data hygiene skills with Excel or Google Sheets. Kinsta offers a remote-first environment emphasizing growth, autonomy, and collaboration. Benefits include remote expense budget, flexible PTO, paid parental leave, professional development budget, sabbaticals, healthcare benefits (location-specific), and pension/401k plans depending on employment location. Equal opportunity employer with inclusive hiring policies and respectful of data privacy policies.