Director, Demand Generation

We are looking for a talented Demand Genration Leader to join our growing global team at Sectigo.

This is a chance to build an integrated campaign motion at Sectigo. The Director, Demand Generation leads Sectigo’s demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing’s pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them. This individual should have a strong background in B2B SaaS marketing, deep expertise in account-based demand generation, and a track record of building and scaling revenue-driven programs.

Here are the core functions, responsibilities, and expectations for this role:

• Own Marketing’s pipeline number – Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number.
• Define and lead integrated campaigns – Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently.
• Set the account-based strategy – Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model.
• Align sales and marketing – Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one.
• Leverage technology to scale demand – Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale.
• Measure, budget and refine – Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights.
• Grow the installed base – Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty.
• Lead and develop a high-performing team – Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence.
• Stay ahead of market trends – Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

More information about this role:

• This is a full-time position working in a hybrid model and reporting to our Scottsdale office at least 3-4 days a week.
• The targeted compensation package for this role is between USD 160K and 180K plus a bonus structure, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Sectigois the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world’s largest brands simplify how digital trust is managed and scaled. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values – Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.