As a Product Marketing Manager at SiteGround, you will drive the success of new innovative, in-house built products by owning the complete go-to-market strategy for your products, collaborating with world-class teams to shape business growth online. You will deeply understand the product, its value proposition, and target customers to inform marketing initiatives; develop and execute comprehensive go-to-market strategies to build product awareness and drive user acquisition; create compelling product positioning and messaging tailored to customer segments; conduct market research and competitive analysis to guide strategy and roadmap; collaborate closely with product management, design, customer experience, and marketing teams; plan, optimize, and oversee product and feature launches to maximize adoption and sales; create and contribute to marketing campaigns that promote and upsell products; develop product-led content strategy including case studies, demos, webinars, and educational resources; manage product communication across all touchpoints; define and track key product metrics and iterate based on data insights; own pricing and packaging strategy recommendations; serve as product champion at industry and online events. Requirements include minimum 3 years experience as a Product Marketing Manager with successful product launch record, expertise in top-of-funnel marketing and product adoption strategies, strong data-driven decision-making, excellent storytelling and communication skills in English, and ability to manage multiple priorities in a fast-paced environment. Advantages include strong understanding of web technologies, e-commerce platforms, experience with digital products and subscription services, and product analytics tools. Benefits include working on latest technology in-house products, competitive salary with bonus, premium health insurance, reduced Friday hours, worldwide conference sponsorship, free office restaurant and gym, fitness classes, Multisport or CoolFit card, additional days off for service and volunteering, company anniversary gifts, and knowledge-sharing events. Only resumes and short cover letters in English will be considered.