Marketing Operations AI Specialist

Here’s the deal

We need someone who has at least some experience with HubSpot, is genuinely good with AI, and genuinely good with people. You’ll help run marketing operations for several hosting brands and use AI to make the whole thing scale in ways that manual work never will.

The catch? We’re still figuring out a lot of this after restructuring the entire marketing department across theteam.bluegroup into a Center of Excellence. The processes aren’t all written yet. The operating model is evolving. If that sounds stressful, this probably isn’t your role. If it sounds like an opportunity to shape something and have a real say in how we work – read on.

Who we are

Before we talk about you, let’s quickly align on who we are. We areteam.blue. One of Europe’s largest hosting and online-services groups with 40+ brands, 4,200+ people, and 3.5 million customers in 22 countries. Domains, web hosting, e-commerce, cloud infrastructure – the full stack.

You’ll sit in the Marketing Centre of Excellence (CoE), a “small” central team inside Group Marketing composed by 65 marketing specialists spread across Europe. You’ll join theOperations Pillarwhere we help local markets with HubSpot, operations, automations, and platform expertise. We’re in a build phase right now which means you won’t just execute a predefined role. You’ll help co-develop how we work – and what and how you’ll own AI.

The three things you’ll own

AI & agentic workflows

We want someone who looks at a repeated manual task and immediately thinks: “would it make sense to create an agentic workflow?.” You think in systems, not just prompts.

• Use AI daily in your own work – CRM audits, QA, reporting

• Design and build agentic workflows that take repetitive tasks off the team’s plate

• Help the broader team adopt AI – not just as a tool, but as a way of working

We don’t expect you to know it all. We just expect the right mindset and desire to upskill yourself and others in AI use.

Enable brand managers

You’re helpful, patient, and your instinct after doing something for someone is to show them how to do it themselves next time.

• After executing a task, walk the brand manager (or co-specialist) through it so they can handle it next time

• Build lightweight how-to guides, templates, and reusable assets

• If a task keeps coming back, automate it or make it self-serve

•The goal: every “small” task done twice should become a task the brand manager can do themselves – or a task that AI handles.

Own (or co-own) HubSpot for one or more markets

Several of our markets use HubSpot. Some use other CRM’s. But we would like a profile that has some experience with HubSpot and is comfortable taking ownership of the platform

· Make sure, we keep good hygiene on data, lists, workflows, forms etc.

· Help create integrations and design data architecture living up to company standards

· Help local markets on day to day tasks

You’ll report to the Regional Marketing Operations Manager and work within the CoE structure. Because the CoE has only recently launched, this is a real opportunity to help shape how we work. For the right person, the role can grow as the CoE matures and expands across the group.

Which markets this role will need to support will be decided by the profile we find. It’s not 100% decided yet. But expect work across the Eastern Eurpean markets.

What this role isnot

• This is not a content role. Your goal is not to create content with AI. It is to design systems that make operations run smoothly at a high quality.

• It’s also not a “strategical” role. Although you will help develop and implement how we can use AI to work smarter, it’s also a hands on role, where you’ll need to execute tasks for your assigned markets.

About theteam.blueCenter of Excellence:

• 65 marketing specialist

• Across 22 markets

• And 60+ brands

• Working to streamline across the group

• Flexible hours

Must-haves

• Hands-on HubSpot experience (required)– including working with workflows, lists, forms, email marketing, reporting, and CRM administration

• Demonstrated AI proficiency– you use AI tools (Claude, ChatGPT, Copilot, or similar) as a core part of how you work for analysis, documentation, QA, or process design – not just to use AI, but to use it whenever it makes sense.

Strong Advantages

Nice-to-haves

Not important

• Content work

“Well, I can’t do it all …” Don’t worry. We don’t expect you to. But we do expect the right mindset and experience. Take a chance. Apply. Keep the resumé short and relevant – and please add a short explanation as to what made you apply (please don’t use AI for that as we want to feel the human behind the future AI-puppeteer).

Department

Marketing

Locations

Bratislava-Slovakia, Sofia – Bulgaria, Lisboa – Portugal, Barcelona – Spain, Central and Eastern Europe, Florence – Italy

Seniority

Mid – Senior level

LinkedIn Company Page

team.blue

Contact Christian LethBratislava-Slovakia Sofia – Bulgaria Lisboa – Portugal Barcelona – Spain Florence – Italy

The most trusted digital enabler

team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 3,000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services.

Click here to read more about team.blue

“> jobs–overlay#unobserveClickOutside common–modal:closed->jobs–overlay#observeClickOutside ” >Marketing · Multiple locations

Marketing Operations & AI-Specialist

Loading application form

jobs–overlay#closeOverlay”>