Recently, there has been a lot of buzz in the digital solutions industry about team.blue. From securing significant investments to expanding through strategic acquisitions, team.blue is making waves across Europe. Today, Sofina, a global investment company, announced a direct, minority investment in team.blue. This investment comes in collaboration with Hg, a leading investor in European software and services, and CPP Investments, further cementing team.blue’s position as a major player in the European digital landscape.
team.blue: a leading digital enabler
Team.blue is renowned for its comprehensive suite of digital solutions designed to empower SMBs. With a customer base of 3.3 million spread across 22 countries, team.blue offers an array of services aimed at enhancing the digital capabilities of its clients. These services include improving security, ensuring GDPR compliance, boosting visitor attraction and conversion rates, and enhancing customer engagement through various marketing tools. Additionally, team.blue supports both online and offline commerce strategies, providing SMBs with the tools they need to thrive in an increasingly digital world.
Jonas Dhaenens, Founder and President of team.blue, expressed his excitement about the new partnership, stating, “It’s an amazing feat to bring in another highly respected investor to team.blue. We have a decades-long vision on how to stay ahead as one of the largest and most relevant European digital solution providers to SMBs. Sofina, CPP Investments, and Hg are crucial, long-term investors who share this enduring vision for the business and together we’re excited for the future.“
Sofina’s vision and commitment
Founded 125 years ago, Sofina is a Belgium-based investment company known for its long-term, supportive approach to partnering with entrepreneurs and family-owned businesses. Sofina’s investment strategy focuses on providing patient growth capital and strategic advice to build sustainable, innovative companies. The company’s geographical focus spans Europe, the United States, and Asia, reflecting its global outlook and commitment to fostering growth across diverse markets.
Harold Boël, CEO of Sofina, highlighted the strategic fit of the investment, saying, “We’re very glad to accompany Jonas and team.blue in the next stage of the company’s development. This investment is a testimony of Sofina’s aim to be a relevant partner for the strongest companies, entrepreneurs, and investors in our sectors and geographies of interest.“
A promising future for team.blue
This investment is part of a broader strategic initiative, with CPP Investments having announced their investment in team.blue earlier in July, valuing the company at approximately €4.8 billion. Hg, which has been a key investor in team.blue since 2019, will continue to be the largest single investor. The investment from Sofina not only provides additional financial backing but also brings in valuable expertise and strategic support.
With a solid foundation and the backing of strong, visionary investors, team.blue is well-positioned to continue its growth and expansion. The company’s commitment to providing end-to-end digital solutions for SMBs ensures that its clients can stay competitive and successful in an ever-evolving digital marketplace.
Sofina’s investment in team.blue represents a significant milestone in the evolution of digital solutions for SMBs. It highlights the growing importance of digital transformation and the critical role that strategic investments play in supporting innovative companies. As team.blue continues to expand its offerings and reach, this partnership promises to deliver substantial benefits to SMBs across Europe and beyond, helping them navigate the complexities of the digital age and achieve sustained growth.
