For years, the value proposition was simple: rent space on the internet, keep it online, keep it fast, keep it safe. And that still matters - immensely. But it’s no longer where most of the value is captured. In 2026, the most ambitious hosting companies are no longer competing primarily on CPUs, storage, or even performance benchmarks.

This is the fair question hosting companies ask.  Field marketing is an interesting entry on the budget sheets. Events serve as a great place to...

Google published a new commerce protocol designed for AI agents, not humans. Major SaaS platforms are already aligned. WordPress and WooCommerce are not part of...

From Industry Veteran to Global Expansion Lead WordPress is no longer ignoring global expansion efforts. It is no longer a future agenda item; rather, it...

Conversation With Jesse Friedman of Automattic and WP Cloud The WordPress ecosystem is always evolving, but right now the pace of change feels faster than...

A Purpose-Built Platform for the AI Era A new player is making waves in the hyperscale world, and those familiar with digital infrastructure will recognize...

Europe's mature shared hosting markets offer valuable insights. In Greece, Enartia's Marianna Siouti explained their market experience.

Tailwind shows what happens when demand remains strong but the discovery funnel breaks. As AI bypasses traditional education and comparison channels, hosting providers risk losing...

Scalable cloud infrastructure isn’t just a technical goal, it’s a business imperative. In this article, I share practical lessons from real-world hosting and cloud transformations to help providers design platforms that grow predictably, operate efficiently, and deliver consistent reliability at scale.

Every market is different, but also the experiences of different companies in the same market can be different. And learning those different experiences can be fundamental for the growth of your company, whether it’s shared hosting or another industry.