Marketing Programs Manager

What you’ll do & how you’ll make your mark.

Marketing Portfolio Management

• Maintain a comprehensive view of all Marketing initiatives, including strategic initiatives, GTM programs, and ongoing operational work.
• Develop marketing portfolio management processes that balance capacity, priorities, and business objectives.
• Partner with Marketing leadership to prioritize work based on business impact, resource availability, and organizational goals.
• Identify dependencies, resource constraints, and execution risks across teams.

Cross GTMs Program

Lead and coordinate execution for complex initiatives involving Marketing, Sales and Partner/Channels Including:

• Product Launches
• Brand initiatives
• Integrated marketing campaigns
• AI transformation projects
• Customer experience improvements
• Website initiatives
• Process optimization efforts
• Revenue growth programs

Operational Excellence

• Design scalable planning and execution processes that improve organizational efficiency.
• Continuously evaluate and optimize marketing workflows.
• Introduce tools and systems that enhance collaboration and project visibility.
• Drive continuous improvement across marketing operations.

Executive Planning & Reporting

• Communicate initiatives via compelling presentations with crisp storytelling
• Build executive dashboards that provide visibility into the marketing portfolio.
• Present project health, risks, milestones, and resource needs to Marketing leadership.
• Support quarterly planning and business reviews.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.