Principal Product Manager – AI Websites

What you’ll do & how you’ll make your mark.

• Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience.

• Ownership of the full customer journey-from intent capture through AI generation, editing, publishing, and iteration.

• Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content.

• Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness.

• Partnering with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately.

• Driving site creation activation and completion, ensuring customers move from start to published site with confidence.

• Establishing success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction.

• Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features.

• Leading launches and improvements that materially increase site creation adoption and long-term retention.

• Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes.

• Acting as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready.

Why you’ll love us.

• Work-life balance.Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you.We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you?We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

The target compensation range for this position is $135,000 to $170,000 annually plus bonus. Individual salaries are determined by various factors, including, but not limited to, a candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.

#LI-SM1 #LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.