SEO Data Analyst

What you’ll do & how you’ll make your mark.

The Senior SEO & Media Data Analyst serves as a subject-matter expert forSEO, media, and web analytics, translating complex multi-channel data into clear, actionable insights. This role requires strong analytical judgment, hands-on technical expertise, and the ability to influence decisions through data storytelling.

• Own end-to-end analytics and reporting forOrganic Search, Paid Media, and Direct-to-Siteperformance.
• Design, build, automate, and maintain scalable dashboards and reporting frameworks.
• Deliverweekly, monthly, and quarterlyperformance insights with clear business implications and recommendations.
• Analyze traffic, engagement, and conversion behavior to identify drivers of acquisition efficiency and demand.
• Partner with SEO and Media teams to evaluate landing page performance, content effectiveness, and conversion optimization opportunities.
• Identify leading indicators of demand acceleration or softness to support proactive marketing decisions.
• Ensure data accuracy, tracking consistency, and metric alignment across SEO, Media, and Web analytics implementations.
• Collaborate with Marketing, SEO, Media, Web, Product, Brand, and CRM teams to translate analytics into decision-ready insights.

Additional:

Advanced Analytics & Technical Ownership

• Write and optimizeadvanced SQLqueries across large datasets inOracle and BigQueryenvironments.
• Apply strongdata warehousing and modeling concepts, including ETL logic and performance optimization.
• Build advancedTableaudashboards using calculated fields, parameters, dashboard actions, and reusable design patterns.
• Integrate and analyze data fromAdobe Analytics, paid media platforms, SEO tools, and internal data sources.
• UsePythonfor data automation, transformation, and advanced analytical workflows.
• Support AI-assisted analysis and exploration using modern analytics and AI-powered BI capabilities.

SEO, Media & Demand Intelligence

• Build and maintainBrand Demand and Marketing Mix analysesusing search trends, branded keyword data, paid search signals, media spend, impressions, and on-site behavior.
• Evaluatemedia efficiency and incrementality, including how SEO and Direct-to-Site performance impacts CAC, ROAS, and CPA.
• Analyze howmedia exposure influences organic search lift, branded demand, and direct traffic behavior.
• Assess the impact ofSERP changes and AI-generated search resultson impressions, CTR, share-of-voice, and affected query classes.
• Use SEO intelligence platforms (e.g., Quattr) to identify content gaps, competitive threats, technical SEO issues, and optimization opportunities informed by media and demand signals.
• Partner with Media teams to assess creative performance, audience saturation, and messaging alignment with on-site and organic behavior.

Leadership, Communication & Influence

• Act as asenior individual contributor, owning analytical domains with minimal oversight.
• Translate complex analyses intoclear, compelling data storiesfor stakeholders.
• Provide insights that illuminatecross-channel relationships, especially how SEO, Media, and Direct-to-Site performance work together to influence brand interest, conversion, and long-term efficiency.
• Maintain analytics documentation, taxonomy governance, and measurement standards.
• Support collaboration with internal stakeholders and agency partners through consistent, high-quality insight delivery.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.