Sr. Manager, Growth Marketing Analytics and Insights

What you’ll do & how you’ll make your mark.

Measurement, Experimentation and Optimization

• Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality.
• Design and evaluate conversion and lift tests to quantify true incremental ROI
• Drive budget optimization across channels and campaign options using marginal return analysis
• Build scenario analyses and business cases to support paid media investment decisions
• Translate data into business and impact narratives

Channel Performance and Growth Analytics

• Lead performance analytics across including search, social, seo, media, and lifecycle marketing
• Identify growth opportunities through deep channel, campaign, and cohort analysis
• Develop attribution frameworks with a balance of rigor with operational simplicity
• Think through growth and impact lens and design tests to answer specific questions

Analytics and Insights

• Orchestrate analysis harnessing existing BI tools and workflows
• Identify and harness AI-enabled tools to detect trends, opportunities and insights
• Develop or vide code dashboards and reports that surface relevant KPIs
• Evaluate and implement best-in-class measurement tooling and data infrastructure improvements

Cross-functional Influence and Enablement

• Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, and connect spend to growth and LTV outcomes
• Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks
• Present insights and recommendations to senior leadership with clarity and confidence
• Champion a culture of experimentation and data-informed decision-making across the growth org

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.